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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

Metrics 227
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DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. Do you have volunteers, interns, or adjunct staff? Metrics Tracking. >> These are a few tips for internal and external reporting. Internal reporting: Weekly metrics for various platforms •Add metrics as you go. Presentation. Do-It-Yourself.

Metrics 219
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! In this scenario, the data is there, it’s more likely a matter of internal culture and possibly budget.

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If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve. And the highest level metric that they lead with is that they have 20 volunteers, and they have 20 every year.

Metrics 158
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. Start discussing what metrics will help you make overarching decisions. What metrics might be used to support creating new programs?

Analytics 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Data 210
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Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 114