Connection Cafe

DECEMBER 23, 2014

Last year, they tested more than 800 different banners that influenced this year’s online campaign. ” Nonprofits can directly apply some of the techniques that Wikipedia has validated through testing. They understand the profile of the typical online donor and that helps to influence their testing.

Wikipedia 52

Wikipedia Campaign Online Learning 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. It is really a technique to understand relationships. One of the first social networking analysis map was created by Jacob Moreno. Who are the influencers?

Analysis 104

Analysis Social Network Social Media Network 104

Eric Jacobsen Blog

OCTOBER 9, 2023

Among the many techniques Briceño teaches, the book also offers four tips for helping your team continuously advance their skills, even when it feels like there’s no time to problem solve: Why most managers often misuse praise—and what you should do instead to help your team improve.

Learning 94

Learning Free Reflection Model 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

It was particularly high this week because I’ve been a/b testing different engagement techniques and some of them seem to be working! AVES is the process of using bogus social media metrics to indicate value — metrics like influencer scores. Beware of AVES: Assessment by Voodoo Economics.

Measure 100

Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. Engage influencers and free agents. How To Marry Social Media with Fundraising. View more presentations from Beth Kanter.

Community 109

Community Giving Fundraising Contest 109

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . Sometimes brands market in multiple avenues, such as PPC campaigns, email marketing, and influencer marketing. Put All of Your Eggs in One (Paid) Basket.

Marketing 105

Marketing Virtual Sponsor Social Media 105

ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. Influencer marketing is the latest craze in marketing, for good reason. The best marketing campaigns aim to influence culture.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

I always try to do an extensive participant survey prior to the workshop to uncover the knowledge in the room and used a “living case study” technique. Works with free agents , champions, and influencers to spread their mission. This session shared techniques and tools for making that process efficient.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Use of counting metrics. Key influencers take action, including media. intense days of meetings. The design incorporate many interactive learning techniques to ensure that participants were actively learning and sharing, and not falling asleep! Written social media policy. Written social media plan. Amplify peers’ efforts.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. 4: Identify influencers on social media spaces and cultivate them. Example: Red Cross. 5: Make sure your content has a social life.

Social Media 115

Social Media Media Social San Jose 115

Connection Cafe

DECEMBER 15, 2017

Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. These influencers can provide great benefit to your institution by sharing your campaign message with their social networks to reach hundreds or thousands of fresh faces.

Social Media 29

Social Media Digital Life Media 29

Neon CRM

JANUARY 23, 2024

Major donor prospecting is a research technique used by fundraisers to uncover donor data that will help determine giving capacity and willingness to donate. But be cautious of giving them too much influence over your day-to-day operations and the way you serve your community. Why Implement It?

Gift 52

Gift Strategy Raise Database 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques. To take my learning deeper on social network analysis and mapping techniques and how they can be applied them to a social media strategy, I took a workshop with Marc Smith.

Analysis 96

Analysis Social Network Social Media Network 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

Influence —> take action. One technique is after identifying goals, list all your audiences/stakeholders and ask – how likely will they influence the success or failure of getting results? Our initial list looked something like this, although the next step is proritize it. Convert —> loyalty.

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes.

Skills 96

Skills Reflection Management Aggregator 96

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We were luck to have Donna Norton from Momsrising share a presentation about their approach to integrated social media campaigns and success stories using a planning technique called “Layer Cake Strategy.” Learning and Metrics. Ashley is definitely a curator of metrics. View more presentations from Beth Kanter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Social media data is not linked to higher level organizational results or mission-driven goals across programs. In addition to weekly check-ins, the organizational dashboard includes key performance metrics related to goals as well as more detailed metrics.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

Wendy is a real team player and made the session a lot of fun! We explored people’s listening routines, perceptions about the value of listening, and specific tools and techniques. Showing Results: This method is for those have been applying listening techniques and want to track results.

Practice 94

Practice Free Share Reflection 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Effective ROI StoryTelling Techniques.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. Understanding audience motivation and peer influences. ” It is no longer a linear journey up a ladder or pyramid. Micro conversions or steps. A way to track process.

Social Media 108

Social Media Network Media Free 108

Connection Cafe

MARCH 6, 2019

The same techniques used to sell the latest tech gadget can be repurposed to promote philanthropic giving. Generate a list of metrics or questions you’d like to know about. I’m embarrassed to admit that it hadn’t occurred to me in those years that all my work in annual giving was really direct marketing.

Marketing 22

Marketing Learning Fundraising Student 22

NTEN

MAY 12, 2011

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. It's locked in white papers, policy briefs, and fact sheets.

Data 100

Data New York City Storytelling New York 100

Forum One

FEBRUARY 21, 2011

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. It's locked in white papers, policy briefs, and fact sheets.

Data 68

Data New York City Storytelling New York 68

Forum One

FEBRUARY 21, 2011

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. It's locked in white papers, policy briefs, and fact sheets.

Data 67

Data Story New York City New York 67

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 94

Ideas Guide Online Fundraising 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Analyze key metrics in your database. Consider the non-digital events, techniques, and campaigns that your organization will be pursuing concurrently with your new digital strategy.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

What I learned from this campaign that it is important to get help from influencers on Twitter and that inbetween campaigns if you cultivate your network, the donations will not be a one-time only thing. One metric for me in measuring success, was I able to inspire other people to take action? (at

Analysis 87

Analysis Twitter Giving Lesson 87

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. It helps bloggers remember and use the best writing techniques. Here's your chance to vote on sessions and suggest speakers.

Convio 50

Convio API Nptech Summary 50

CauseVox

JUNE 1, 2021

5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. The most straightforward performance metric is the dollar amount raised.

Websites 52

Websites Fundraising Site Create 52

Forum One

JANUARY 26, 2024

“On-page SEO” is the process of enhancing and maintaining these elements: Title tags: Crafted title tags are the initial impression users have of a page in search results, influencing click-through rates. PageSpeed can be optimized through techniques like image compression, browser caching, and minimizing server response times.

International 91

International Strategy Search Structure 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2014

It includes organizational culture and its influence on decision-making – from consensus building on indicators, agility in responding to data with action, and sense-making. Or, metrics are gathered to justify a strategy favored by organizational leaders. Good data practice is not just about the technical skills. How to avoid this?

Data 107

Data Measure Culture Technique 107

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Marketing an app requires planning and a range of digital marketing techniques and outlets. Consider these tactics: Identify nonprofit influencers who may be interested in your app. Extend your network. Monitor your app’s performance.

Effective 52

Effective Marketing Press Review 52

Givinga

FEBRUARY 5, 2019

While the three Ps are still critically important, the three Cs are influencing how companies operate internally, interact with external audiences, and differentiate their products and services. Employee Influence. Everyday employees, from customer service to operations, are influencing competitive position and business success.

Philanthropy 45

Philanthropy Business Trend Influence 45