The Death of the Open Metric (and other freak outs)
sgEngage
AUGUST 10, 2021
Tracking opens as the sole metric for engagement is no longer accurate. I’m still brainstorming and would love to hear your ideas in the comments section below. I’ll be sure to share what I know as I myself get more clarity. The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE.
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