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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

Hint: they should!) Whether it’s via email appeals, direct mail appeals, or ads on social media, you are likely planning for multiple touchpoints with your target audiences throughout the end-of-year giving season. Every day we guide organizations to uncover the big, bold idea that will attract more people to their work.

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11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

Their blog has an e-mail newsletter subscribe option and a “Donate Now” button. Hint, hint. People for the Ethical Treatment of Animals (PETA) :: peta.org. Custom-designed Twitter and YouTube Channel backgrounds. Consistent publication of fresh content to a blog or website. CARE :: care.org.

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Training Nonprofit Staff & Volunteers Effectively in 5 Steps

Get Fully Funded

But what a lot of people are expecting (really, hoping) is that after a while, we’ll go back to normal. Hint: If your constituents are more comfortable now with virtual opportunities to lend their support, check out Fundly’s list of virtual fundraising ide as to get inspired for your next campaign.). People changed, too.

Training 105
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#GivingTuesday Fundraising Bootcamp

Greater Giving

Hint: Make your mission tangible and specify how each donation will impact the cause, e.g. “$20 can feed two families this holiday season.”. Posting to your social media can reinforce the importance of Giving Tuesday to those who have already seen your emails, and bring the message to people who may only follow you on social media.

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The State of iPhone Fundraising Apps :: Three Examples

Nonprofit Tech for Good

In January 2010, I was quoted by Association & Nonprofit BizNow for saying: “[Heather] envisions a mobile app with a GuideStar database of nonprofits that would make it possible for people to donate to any organization at any time. A receipt would automatically be e-mailed along with a customized thank you letter.

Examples 198
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AI and Nonprofits: Will Bots Make Transition from Functional to Friendship?

Beth's Blog: How Nonprofits Can Use Social Media

It is probably to better to focus creating or improving a highly functional chabot that builds your organization’s mailing list or answer basic questions. Perhaps you can meet the expectations of this trend by incorporating just a hint of personality, fun, or playfulness like the Anne Frank House bot.

Gartner 112
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? People like surveys that are short and sweet. So maybe you only need to mail 500 rather than 5,000 printed donation forms every year. Only ask questions you cannot find the answers too.