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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. There are technology tools that can make information and data analytics accessible to everyone.

Trend 221
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Community foundations: Resilience in tough economic times 

Candid

At first glance, it would be easy to put a gloomy headline on the Council on Foundations ’ most recent CF Insights field survey tracking trends in community foundations’ 2022 asset growth, giving, and the activity of donor-advised funds (DAFs). About half of all respondents reported some level of year-over-year decrease in gifts received.

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Benchmarks UK is here!

M+R

Some headlines remained the same for US and UK-based organisations: Like in the US, online revenue was way up in 2020 for UK groups. Other stories required a bit more in-depth reporting. We report on data for fundraising, digital ads, email, social media, website engagement, and mobile. Register for the webinar here.

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Climate Justice in the field: An interview with the Donors of Color Network

Candid

Though the growing climate crisis makes headlines every day, its enormity and complexity can be overwhelming to donors who often struggle to know where to begin and how to devise equitable strategies to address its impacts. This often prevents funders from engaging, but it doesn’t have to be that way.

Interview 105
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Making Data Engaging: Designing The Nation's Report Card (Part 1)

Forum One

In early November, you might have seen headlines such as this one, from the Washington Post: “ U.S. Take a look behind the curtain on this exciting project to learn how NAEP worked with the Forum One team to reimagine this project and make The Nation''s Report Card more accessible than ever. Influence Data & Visualizations'

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5 Ways to Protect Your Nonprofit’s Data

Nonprofit Tech for Good

It seems cyberattacks, ransomware and hackers make the headlines on a regular basis. According to NTEN’s State of Cybersecurity Report, only one third of nonprofit respondents use a secure password manager. This type of data is both an asset and a risk for nonprofits.

Data 255
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Direct mail built the conservative movement. Can influencers beat it?

M+R

Infrastructure : you’ll still need some: staff to manage influencer relationships, ways to track and report on metrics — essentially what your digital program already does. It’s at this point I have to bring up Betteridge’s law of headlines: “Any headline that ends in a question mark can be answered by the word no.”