.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. Sometimes a wake-up call isn’t a bad thing.

Culture 221

Culture Technology Community Associations 221

Nonprofit Tech for Good

MAY 22, 2022

You will want to be sure you have a typeface that works nicely as a headline and another for body text. You should include descriptive copy that explains both which typeface to use for headlines and which to use for body copy. Many brands also build a library of icons to be used for many purposes, from your website to marketing.

Guidelines 332

Guidelines Photography Library Headline 332

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

Charity 128

Charity Lesson Marketing Digital 128

Tech Soup

MAY 25, 2023

ChatGPT has dominated headlines since its public launch late last year. But what is it, and how can it potentially help you and your nonprofit?

Help 78

Help Headline Nonprofit Public 78

Nonprofit Tech for Good

APRIL 12, 2019

Use the “mullet” philosophy when writing website and blog headlines. Use your keywords in front (the business), and the rest of the headline (the party) in the back. Like any marketing strategy, SEO is not a silver bullet and works best when part of an integrated marketing plan.

St. Louis 253

St. Louis Headline Search Google 253

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. We’ll highlight best practices for promoting events on Instagram using creative marketing strategies that will help your opportunity stand out from the crowd. Allow event headliners or speakers to do an Instagram takeover. Recruit event volunteers.

Contest 84

Contest Headline Social Media Survey 84

Nonprofit Tech for Good

JANUARY 19, 2024

From an article on 2024’s SEO trends by Rosey Bowring: “Angie Nikoleychuk, Content Marketing Manager at Search Engine Journal says that we can partially blame AI for the sudden surge of low-effort and low-value content online. Page Titles : These are the clickable headlines you see in search results.

Action 267

Action Practice Tips Seattle 267

Elevation

FEBRUARY 11, 2021

2020 did not lack for headlines, but one topic was an unnamed undercurrent beneath it all: data privacy. Surprising? Consider these major events over the past year:

Data 101

Data Headline Nonprofit Marketing 101

Nonprofit Tech for Good

AUGUST 21, 2020

By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals. Next, add a cover picture, company photo, headline, and description. It’s a fairly straightforward process. Step Two: Post volunteer projects.

Volunteer 312

Volunteer Social Media Application Professional 312

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Remove all the lower performing ads, and test different headlines on the best ads. Let the different headlines test for a week. Let the ads run for a week and see which variations perform best. .

Test 325

Test Facebook Charity Profit 325

Pamela Grow

OCTOBER 14, 2023

Articles with headlines like The Reality of Donor Fatigue and Strategies to Overcome It. Usually from platforms marketing to nonprofits. I see crap like this every day. On LinkedIn. In my inbox. Or Give Your Supporters A Break. Sometimes from nonprofit professionals who don’t have a clue. And it pisses me off. Truth bomb.

Donor 52

Donor Brain Headline Newsletter 52

M+R

JUNE 5, 2023

As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. It’s at this point I have to bring up Betteridge’s law of headlines: “Any headline that ends in a question mark can be answered by the word no.”

Conservancy 81

Conservancy Influence Mail Headline 81

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts.

email 52

email Rate ROI Social Media 52

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. If you use these tips to improve your email marketing strategy , then you will see increased donor and volunteer engagement for your nonprofit.

email 40

email Marketing Tips Captivate 40

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Beginner 91

Beginner Digital Marketing Guide 91

NonProfit Hub

JULY 17, 2017

That means you might not have a full-time marketing person (or even a part-time one!) and a few goals to get your marketing strategy off the ground effectively. Fortunately, the internet is full of marketing materials that you can download and customize to suit your organization’s needs. Welcome to the world of templates!

Marketing 39

Marketing Resource Doc Strategy 39

TechImpact

DECEMBER 16, 2013

Image courtesy of Vudu Marketing. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Have other tips you’d like to share?

Online 268

Online Strategy Headline Search 268

The Modern Nonprofit

JULY 18, 2023

Effortless Email Communication: Utilize email marketing tools like Mailchimp, Constant Contact, or Mailer Lite to send automated updates and reminders to supporters, ensuring they stay engaged and informed with minimal effort on your part. That’s where AI writing tools like ChatGPT or Copy AI come to play.

Technology 98

Technology Registration Nonprofit Tools 98

NonProfit Hub

SEPTEMBER 18, 2015

With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. There is a variety of email marketing software available to help you create an effective and visually-appealing email template, but not everybody has a budget for this. Pay Attention to Your Subject Line and Headline.

email 28

email Marketing Headline Ratio 28

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. Trovon Williams, Senior Vice President of Marketing and Communications, NAACP. “I’m But we’re thrilled to announce a third Summit headliner: Amal Clooney. We’ve already told you about conservationist Dr. Jane Goodall and Grammy award-winner Leslie Odom Jr.

Nonprofit 134

Nonprofit Headline Teach America 134

Media Cause

FEBRUARY 27, 2024

There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. Policy and marketing team members within your nonprofit can make a great team to plan accordingly. Provide breaks in the onslaught and give your audiences creative and meaningful ways to contribute.

Communication 59

Communication Support Calendar Advocacy 59

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. This year’s big headlines are: . Read time: 2 minutes. Some folks head straight to mrbenchmarks.com , exploring the full data set and following their own path down the rabbit hole of charts and findings.

Benchmark 77

Benchmark Hunger Headline FAQ 77

Nonprofit Tech for Good

JULY 4, 2021

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. Connect your mission to headlines donors care about. By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits.

Ideas 357

Ideas Online Fundraising Social Media 357

Connection Cafe

JULY 23, 2018

The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? Who should be part of a company’s cause marketing task force? Cause marketing activities may be paid for from this person’s budget. Read the entire eBook here.

Causes 24

Causes Marketing eBook Headline 24

M+R

JUNE 24, 2021

Then I did the other thing I do in a crisis: I talked to my very smart colleagues about what we’re going to do about this major new marketing challenge. . Marketers like me use those cookies to personalize your experience in the future. Here’s what we came up with: First, a little scene setting.

Headline 74

Headline Delicious Attitude Calendar 74

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230

email Raise Cancer Info 230

Pamela Grow

MARCH 10, 2021

Download our Annual Fundraising & Marketing Calendar to stay on top of important dates. Then I’ll test them in the Advanced Marketing Institute’s Headline Analyzer, where I’ll get a score. The Headline Analyzer doesn’t know your audience. Repurpose, repurpose, repurpose. I aim for over 50.

Newsletter 88

Newsletter email Nonprofit Headline 88

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? Pinterest often gets lost in the all the breathless media coverage of Instagram and Facebook, but it’s still a marketing powerhouse to be reckoned with. That’s just for pinning clothing and home improvement ideas, right?”.

Storytelling 176

Storytelling Social Media Nonprofit YouTube 176

Tech Soup

JANUARY 19, 2017

This means an increased scrutiny of all the thank-you emails that get sent out automatically by your marketing platforms. Write less lengthy copy and better headlines. Improve donation pages with stronger headlines, photos, and calls to action. The truth is that attention span in the digital medium is a very valuable commodity.

Digital 36

Digital Marketing Game Headline 36

NonProfit Hub

OCTOBER 22, 2020

Craft the perfect headline and supporting subheads. . Google pays close attention to your headlines and subheads, and it’s smart to write them in a way that’s search engine-friendly. . To start, let’s talk about your main headline on a page, or the <h1> tag. How do they . describe their services? Are you still with me?

Google 50

Google Headline Search Nebraska 50

Greater Giving

APRIL 11, 2023

With its ability to generate catchy headlines, persuasive messages, and call-to-action statements, ChatGPT can help fundraiser professionals quickly create content that resonates with potential donors. ChatGPT can assist by providing ideas for event themes, activities, and marketing strategies.

Fundraising 40

Fundraising Demographics Headline Professional 40

See3

AUGUST 15, 2014

Here are some of our favorite headlines from this week. cause marketing Nonprofits social media Video youtube als foundation andreesen horowitz buzzfeed buzzfeed motion pictures ice bucket challenge justin timberlake mark zuckerberg ze frank' August 15, 2014 There's a lot happening in video. A big chunk of […].

Video 82

Video News Headline YouTube 82

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Learn More on How to Audit an Adwords Campaign Leveraging paid search campaigns can be an effective way to help reach your organization’s and marketing KPIs.

Adwords 52

Adwords Campaign Search Headline 52

Connection Cafe

APRIL 29, 2014

A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Marketing Manager at Blackbaud – follow Clare @clareinatx. . I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math.

Marketing 37

Marketing Donor Michigan Test 37

NonProfit Hub

FEBRUARY 11, 2016

Your marketing plan could be in pieces and you might not even know it. A direct mail piece sent, an email marketing campaign received on the same day with a different message. No, probably not intentionally; but these are the types of things that could easily happen without an integrated marketing plan in place.

Marketing 28

Marketing Integration Headline Mail 28

The Fundraising Authority

NOVEMBER 22, 2022

” That headline didn’t create much of a stir when we first wrote the article in 2013. First off, can we agree that headline was pretty harsh? You have plenty of marketing capacity, and. “Avoid GivingTuesday Like the Plague!” At the time, Giving Tuesday was new and unproven. It looks like, unless.

Giving 30

Giving Headline Philanthropy Gift 30