Connection Cafe

APRIL 29, 2014

A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Marketing Manager at Blackbaud – follow Clare @clareinatx. . I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math. Then, build your communications to suit.

Marketing 37

Marketing Donor Michigan Test 37

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Learn More on How to Audit an Adwords Campaign Leveraging paid search campaigns can be an effective way to help reach your organization’s and marketing KPIs.

Adwords 52

Adwords Campaign Search Headline 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

NonProfit Hub

FEBRUARY 11, 2016

Your marketing plan could be in pieces and you might not even know it. A direct mail piece sent, an email marketing campaign received on the same day with a different message. No, probably not intentionally; but these are the types of things that could easily happen without an integrated marketing plan in place.

Marketing 28

Marketing Integration Headline Mail 28

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” If there’s one thing in marketing that will never go out of style, it’s a personalized experience. 522 clicks to my site at a cost of $0.29 and $39.99

Ideas 111

Ideas Donation Online Strategy 111

Get Fully Funded

MARCH 14, 2022

Building a donor-friendly website is a complex job – part marketing and part technical. But it’s really not hard, thanks to some great tools available on the market and the tips I’m about to give you. There are four main players in the market: Squarespace , Weebly , Wix , and WordPress. You just drag-and-drop.

Profit 124

Profit Websites Build Work 124

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . Why, then, are mid-level donors often overlooked?

Benchmark 52

Benchmark Studies Digital Analysis 52

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. What are you really going to implement from the online marketing plan that is packed with a lot of great ideas, but in all honestly, you just don’t have the resources to do them all. Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

The Fundraising Authority

MAY 8, 2021

It helps your marketing budget go far without a digital advertising background. We recommend selecting a lower limit as you'll need to leave some budget for testing. After all, it is a product meant for professional marketers to use daily. If you aren’t already a Google Ads expert, we’ve got your back. all networks).

Grant 152

Grant Google Search Application 152

Judi Sohn

JUNE 1, 2009

It took a while, but I finally have a template that seems to be working well for us: I’ve tested the template in Outlook (2003 and 2007), Gmail, AOL, Yahoo and Apple Mail and it looks just like the screen shot above, or close enough. For starters, it only works in Internet Explorer.

email 100

email Test Template Convio 100

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. We're now planning to expand this to the rest of our emails.

Rate 52

Rate Newsletter Adobe Headline 52

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Websites 38

Websites Headline Strategy Test 38

NonProfit Hub

MARCH 6, 2014

Kristen Gramigna is a guest contributor for Nonprofit Hub and the Chief Marketing Officer for BluePay, offering non-profit credit card processing solutions. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors. _.

Donation 52

Donation Arts Online Nonprofit 52

Connection Cafe

NOVEMBER 17, 2017

As an email marketer, it’s your job to know the words that service providers are flagging as spam. Today’s more advanced CRM systems and data appends allow email marketers to personalize emails far beyond just including the first name. If you’re a classic right-brainer, this headline could send you into a cold sweat.

email 32

email Rate Test Spam 32

Nonprofits Source

JULY 9, 2018

It’s no secret then that nonprofits are shifting their fundraising strategies towards online campaigns to meet their financial and marketing goals. Master These Email Marketing Strategies For Fundraising Success. Online Fundraising Strategies: Nonprofit Marketing Link Roundup. Related Articles.

Mobile 94

Mobile Goal Puerto Rico Fundraising 94

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Site 28

Site Headline Strategy Test 28

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.

Social Media 109

Social Media Resource Marketing Media 109

Pamela Grow

DECEMBER 14, 2023

Audience research is key to any effective marketing campaign. When it comes to nonprofit marketing , understanding the types of emotional appeals that resonate with your unique audience will help you increase marketing engagement and conversions. Conduct A/B testing. Understand your audience. Include images of people.

Tips 59

Tips Storytelling Images Camera 59

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Track marketing performance.

Grant 52

Grant Google Guide Nonprofit 52

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. How Can Google Grants Be Used in Conjunction with Other Advertising and Marketing? You can also use A/B tests to determine the effectiveness of different landing pages. So what are Google Ad Grants ?

Google 348

Google Grant Guide Nonprofit 348

Care2

JANUARY 14, 2009

Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. Tags: E-newsletters Email Marketing. Ask them what they like and dislike about your current e-newsletter.

Newsletter 51

Newsletter Tips gMail Headline 51

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. How many email platforms do you use?

email 89

email Marketing Strategy Fundraising 89

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. spent on email marketing nonprofits see an average return of $44.00.

email 45

email Marketing Strategy Fundraising 45

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters). I’m a marketer.

Content 40

Content Leadership Marketing Files 40

sgEngage

AUGUST 23, 2023

As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them. Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. If you’re encountering problems, you’re not alone!

Grant 69

Grant Google Guide Management 69

Get Fully Funded

AUGUST 1, 2022

Outlook, Hotmail, or Gmail) is not set up for email marketing and has significant limitations that can hurt rather than help your email marketing efforts. Cheap cause marketing. Use headlines to let the reader know what to expect in each section. Your regular email (e.g. Don’t let a story go on and on. Good images.

Newsletter 124

Newsletter email Create Template 124

Care2

FEBRUARY 4, 2009

For example, when NWLC’s Vice President for Health and Reproductive Rights, Judy Waxman, was interviewed on MSNBC in a story about the failings of the individual health insurance market when it comes to women, we ran special ads on keywords we thought people might search for after watching the piece. Back to Basics.

Grant 31

Grant Google Case Study Search 31

DipJar

MAY 3, 2022

Picture this: You’re planning the marketing campaign for an upcoming benefit concert to support your nonprofit. Then, you can devote your marketing resources to promoting the event on social media and via email. . Who are you trying to reach with your fundraising event marketing? Design the site with your audience in mind.

Fundraising 52

Fundraising Audience Websites Design 52

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

The nonprofit's web site isn't overly complex and has a clear marketing strategy in place. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. Test three times and if doesn't lead to action, you are wasting your time!

Screencast 50

Screencast Analytics Measure Web 50

Bloomerang

SEPTEMBER 12, 2021

Most recently he’s been head of marketing and organizations. We love to bring together communications, marketing, digital strategy, and fundraising all together in a strategic integrated way. So I tested the ideas, tweaking, fine-tuning, kept playing with them, and then seeing more results, even better results.

Results 82

Results Video Donation Fundraising 82

Connection Cafe

APRIL 13, 2018

Include headlines and plenty of white space to make it easy to read. Be sure to test and track your response rates and average donation size to determine how these strategies are working for your organization. Email marketing goes beyond simply having a donate now button in your email communication.

Education 23

Education Fundraising Mail Offline 23