Tech Soup

JANUARY 19, 2017

This means an increased scrutiny of all the thank-you emails that get sent out automatically by your marketing platforms. Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better. Improve donation pages with stronger headlines, photos, and calls to action.

Digital 36

Digital Marketing Game Headline 36

Connection Cafe

APRIL 29, 2014

A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Marketing Manager at Blackbaud – follow Clare @clareinatx. . I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math.

Marketing 37

Marketing Donor Michigan Test 37

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . Why, then, are mid-level donors often overlooked?

Benchmark 52

Benchmark Studies Digital Analysis 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Earthkeeping starts with the people who design, make, and market Timberland products. And, the company has the metrics to prove it. 5 Ways Brands with a Purpose Make Positive Impact.

Companies 106

Companies Alaska Malta Philanthropy 106

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” When compared to a non-remarketed ad I ran for my article, “ 5 Biggest Nonprofit Marketing Mistakes (And How To Avoid Them) ,” my conversions (clicks) increased by 10X.

Ideas 111

Ideas Donation Online Strategy 111

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. What are you really going to implement from the online marketing plan that is packed with a lot of great ideas, but in all honestly, you just don’t have the resources to do them all.

Online 71

Online Tips Calendar Test 71

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.

Social Media 109

Social Media Resource Marketing Media 109

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. How many email platforms do you use?

email 89

email Marketing Strategy Fundraising 89

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Track marketing performance.

Grant 52

Grant Google Guide Nonprofit 52

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). The Basics. The Bidding Process.

Google 52

Google Grant Rate Headline 52

CauseVox

MAY 11, 2021

Nonprofit marketers need to understand some basic concepts about how algorithms work and why social media posts and tweets are no longer chronological (and haven’t been for a long time). Digital marketing success requires grit, authenticity, and the willingness to take risks. Visuals are imperative on social media channels.

Social Media 105

Social Media Community Build Media 105

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. spent on email marketing nonprofits see an average return of $44.00.

email 45

email Marketing Strategy Fundraising 45

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. How Can Google Grants Be Used in Conjunction with Other Advertising and Marketing? So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads.

Google 348

Google Grant Guide Nonprofit 348

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

What I am curious is how nonprofit marketing staffers are explaining this to their executive directors. If you are the Internet marketing person or responsible for your organization's web strategy, how does this impact your strategy? The Here and Now Marketing Implications for Nonprofits. What is Openness? s an example.

Director 50

Director Open Social Social Network 50

sgEngage

AUGUST 23, 2023

As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them. Problem 1: Receiving Minimal Traffic or Low Clicks Site traffic and ad clicks are two of your most vital metrics. Capture attention with your headlines.

Grant 69

Grant Google Guide Management 69

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. The nonprofit's web site isn't overly complex and has a clear marketing strategy in place. All the metrics you collect, ask the So What? What is the visual metaphor?

Screencast 50

Screencast Analytics Measure Web 50

Saleforce Nonprofit

MAY 2, 2023

How AI tools do the work for you You can’t read a headline these days without AI being mentioned. It can draft compelling marketing materials that are personalized, relevant, and drive action. ” So fundraisers, marketers, and every member of your organization can: Cultivate authentic individual relationships, at scale. .”

Data 52

Data Nonprofit Digital Metrics 52

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Digital Marketing Plan Chapters. Chapter 2: Marketing Strategy.

Process 98

Process Content Digital Marketing 98

NTEN

MAY 27, 2010

This page can in turn be used as a destination landing page for targeted pay-per-click or affinity marketing efforts. Pull some metrics on your PPC keyword traffic and conversions; it changes daily and trends emerge and shift. And yes: that's another article entirely.). Navigation (E.g. Alt tags for images.

Search 65

Search Site Content Web 65

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Content is taking the Marketing industry by storm, and nonprofit marketers are no exception.

Story 54

Story Nonprofit Social Media Content 54

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

The ads are text only, containing a headline and a few lines of text. You can track each step of the user’s progress with key metrics to then find areas to improve. Track metrics for each ad campaign and individual keywords using custom dashboards in order to monitor and optimise performance. Digital Marketing.

Grant 40

Grant Google Guide Search 40

Connection Cafe

MAY 30, 2014

The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More is everything its title promises it will be. Online Fundraising data anaylsis eMail marketing fundraising ideas fundraising tips rebranding storytelling' ” After I scanned, read, scanned, and read some more.I knew he wasn’t lying.

Data 34

Data Charlotte Donor Storytelling 34