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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. UTMs are specific to Google Analytics.

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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. Craft powerful narratives that highlight your mission, values, and the impact you’re making. In influencer campaigns, measure reach and impressions.

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Seamless Donations: Introducing Apple Pay and Google Pay in Bloomerang Payments

Bloomerang

With this in mind, we’re excited to announce the next evolution of Bloomerang Payments – the integration of Google Pay and Apple Pay. Offline Donations: Nonprofits can manually add offline donations processed through digital wallet platforms, including Apple Pay, Google Pay, PayPal, and Venmo.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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Google Ad Grants 101: What You Need to Know

Neon CRM

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. What more can you learn from Google Analytics? Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Implement offline conversion tracking.

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