EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

EveryAction

JULY 12, 2023

You’d likely decide to visit websites to do some research, which means you probably now have some ads following you around. updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns.

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Channel Work Fundraising Movie 224

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

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Websites Nonprofit Audience Mobile 115

Nonprofit Tech for Good

AUGUST 9, 2021

It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL. And while that may sound low, it is double the rate of Facebook Pages. Gmail, Yahoo, etc.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

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Measure Help Analysis Metrics 91

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. Usually, the main goal of nonprofit websites is to gain the support of web visitors. Who do you want to see and interact with your content? Analyze your results.

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WordPress Content Strategy Create 52

Nonprofits Source

MAY 15, 2024

Optimize your website Successful digital marketing campaigns always have a comprehensive, compelling website at their center. Each marketing message should link to an engaging, relevant landing page on your website that leads customers closer to converting. Interest: The client clicks the ad and navigates to your website.

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Map Digital Business Marketing 52

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Take the following steps to improve your website and make it more appealing to prospective members: Highlight your value proposition.

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Organization Online Influence Metrics 52

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

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Websites Organization Tips Map 77

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed.

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Benchmark Analytics Google Comparison 66

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. Define your metrics of success.

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Practice Fundraising Guide Channel 240

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. How are these folks getting to your website? Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

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Create Strategy Associations Registration 169

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. How are you tracking success?

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Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Website Traffic. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month.

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Social Media Metrics Track Myspace 243

M+R

JULY 6, 2021

Most email metrics—including open rates, click-through rates, response rates, and page completion rates—improved in 2020. We report on data for fundraising, digital ads, email, social media, website engagement, and mobile. UK groups increased spending on digital ads, increasing by 62% in 2020.

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Benchmark Headline FAQ Rate 97

Network for Good

MAY 21, 2021

If you’re not engaging with websites like these to boost credibility and knowledge around your organization, then you’re missing out on a huge component of what it means to gain the trust of your donors and community. 64% of donors rated trusting a charity before they give as essential. Utilize your website.

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Charity Aggregator Rate Survey 98

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. Website traffic tool. Email tools.

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Communication Donor Data Guide 98

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals. What are your bounce rates, time spent on site, etc? Why is Social Media Data Important? Your email appeals?

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Metrics Social Media Media Social 77

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. If you’ve built reports on web traffic or page views as a way to understand who engages with your website and when, the information simply won’t be available in the same way after July.

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Time Metrics Analytics Adopt 72

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

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Strategy Develop Fundraising Nonprofit 105

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. How many people attempted to make a donation on your website but left the site before they completed their transaction? If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

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Analytics Strategy Fundraising Benchmark 124

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

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Giving Retention Metrics Demographics 119

Get Fully Funded

JANUARY 24, 2024

Embed your QR code on your website and marketing materials so supporters can easily locate and navigate to your donation page. By examining specific performance indicators and essential data metrics, you can evaluate your marketing strategy and make adjustments to create a bigger impact. Bounce rate. Conversion rate.

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Fundraising Evaluation Rate Gift 59

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

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Metrics Communication Widget Social Media 78

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

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Twitter Practice Social Media Nonprofit 350

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. What can you do to improve the metrics that matter? What do you need from your website, your social media, your email marketing, and your print collateral? What’s working? What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Website Unique Visitors. Other Metrics.

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Track Mobile Media Fundraising 228

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. It gives an inside look into your patient experience and can help your team identify potential areas to improve overall patient satisfaction rates.

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Goal Tips Review Map 52

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Let's say you want to track your email fundraising open rate. Source Everything !

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Metrics Benchmark Rate Newsletter 55

Network for Good

MAY 21, 2021

If you’re not engaging with websites like these to boost credibility and knowledge around your organization, then you’re missing out on a huge component of what it means to gain the trust of your donors and community. 64% of donors rated trusting a charity before they give as essential. Utilize your website.

Charity 52

Charity Aggregator Rate Survey 52

CauseVox

MAY 9, 2023

In other words, when you enter a prompt, ChatGPT scours vast amounts of text data online (such as books, websites, articles, etc.) Increases Open Rates : Everyone knows that writing effective subject lines is essential to increase email open rates. You’ll have to set up an account, but it’s totally free for the time being.

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Examples email Communication Language 105

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. How long did they stay on your website? This granular-level data uncovers the precise path a donor took on your website that led to a donation.

Analytics 52

Analytics Google Fundraising Track 52

Bloomerang

JUNE 1, 2022

Most of the communication at this point will happen online via e-mails, social media, and your website. Supplement your email and direct mail appeals with social media posts and website updates. Optimize your website for year-end giving. Round up metrics such as your: Fundraising total. Direct mail response rate.

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Guide Giving Nonprofit Metrics 110

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Your website. Your website is the online hub that supporters use to learn more about your mission and get involved through donating or volunteering.

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Demographics Retention Donor Research 74

Qgiv

JANUARY 24, 2024

As mentioned above, a lot of this work is done online, in this case through your social media presence, email campaigns, and website traffic. What feedback have you received from your donors about your website, past events, or donation forms? Event attendance rate: Are your events sold out or are you still searching for more attendees?

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Practice Strategy Guide Fundraising 52