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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

4 Straightforward SEO Strategies for Nonprofits 1) Image optimization Images tell your nonprofit’s story and evoke emotion. When a search engine crawls your site, it sees words and code—not the image. You can tell Google or whomever what the image is about, which in turn will help your content get found.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

But if you start by testing more images, and more that are significantly different, you’ll be pleasantly surprised with the results. . The image on the left performed many times better than an image similar to the one on the right, and the cost per lead it achieved was 50% lower. Find 5 significantly different images to test.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

These items tend to sell quickly at any auction, but you can generate even more excitement with pre-bidding and mobile notifications. Think of the possibilities: you can generate personalized impact reports or catch donors “in the moment” with targeted calls-to-action. Connect your mission to headlines donors care about.

Ideas 354
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Is climate change action the new face of natural disaster relief?

Candid

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. For example, Hurricane Katrina, in August of 2005, presented as a once-in-a-generation disaster. Header image: Smoke from wildfires in Quebec, Canada shrouds New York City on Wednesday, Jun 7, 2023.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Ready to start posting?

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

So, the traffic your ad generates is very targeted. Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). Be sure to set up an ad for each keyword that includes that keyword in the headline and the description.

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. In general, limit the use of colors to three or four. Use bold for headlines. Home Page Design.

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