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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. When a search engine crawls your site, it sees words and code—not the image. But you can change that.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. By having a broad audience, you give Facebook scope to run these tests. And then you can run long term campaigns without exhausting the audience.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

These items tend to sell quickly at any auction, but you can generate even more excitement with pre-bidding and mobile notifications. Think of the possibilities: you can generate personalized impact reports or catch donors “in the moment” with targeted calls-to-action. Connect your mission to headlines donors care about.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

If your goal is to engage + build relationships with your audience (hopefully it is!), Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

So, the traffic your ad generates is very targeted. Do you have a strong logo and some images on every page? You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. Visit your site.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area. Human interest stories and good news from the organizations generated more interaction than others.

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6 Key Tips to Optimize Your Nonprofit Donation Page

Classy

On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note. Offer Next-Generation Payment Methods. Check out how the Eat.Learn.Play.