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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. When a search engine crawls your site, it sees words and code—not the image.

Action 253
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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

These items tend to sell quickly at any auction, but you can generate even more excitement with pre-bidding and mobile notifications. To take advantage of the “anytime, anywhere” nature of mobile giving and engage with your mobile-minded supporters, try sending an actionable text message with a link to your donation page.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

So, the traffic your ad generates is very targeted. Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). How to Put Your Ads Grant Into Action Keep in mind that there is a learning curve with Google Ads. Visit your site.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. Here are a few images from the charity: water website that show how they employ social proof. Encourage Donors to Spread the Word by Sharing Their Personal Experiences With Your Organization.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

The art of writing good teaser headlines is critical to getting more interaction. Human interest stories and good news from the organizations generated more interaction than others. Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Those insights should drive messaging and campaigns. Empathic listening and answering concerns?

Lesson 59
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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Include images of people. Adjust emotional elements like your written appeals, images, or colors to see which version of each page drives more interactions or donations. Include images of people. Images of faces tend to be much more engaging than those without. Alt: This image shows the Covenant House home page.

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