Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. 1) Set up and prioritize LinkedIn Pages in your social media strategy. Finally, prioritize your LinkedIn Page in your overall social media strategy and commit to posting regularly. Launched on May 5, 2003, LinkedIn is a social network for professionals.

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Linkedin Practice Social Media Sponsor 362

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. You’ve heard this one a million times about social media, too!) Page Titles : These are the clickable headlines you see in search results.

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Action Practice Tips Seattle 259

Nonprofit Tech for Good

APRIL 12, 2019

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Making it easy for donors to find our website is crucial to fundraising. Use the “mullet” philosophy when writing website and blog headlines. Using video on social media will also boost reach.

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St. Louis Headline Search Google 247

Nonprofits Source

NOVEMBER 3, 2022

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Promote your fundraising events.

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Websites Fundraising Calendar Social Media 52

Nonprofit Tech for Good

FEBRUARY 17, 2014

If email is integral to your communications and fundraising strategy, redesigning your e-newsletter to make it mobile compatible should be at the top of your to do list. Large headline, minimal text, visuals prioritized, and large tappable. Fundraising Mobile Media e-Newsletters' Water.org: Mobile-First Design.

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Newsletter Mobile Headline Learning 224

Bloomerang

APRIL 11, 2023

Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. These tools allow your nonprofit event organizers to monitor social media chatter about your events and connect with supporters who are talking about it.

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Contest Headline Social Media Survey 87

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Social Media Management Media Social 237

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Ready to start posting?

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Metrics Social Media Measure Media 100

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? Social media, on the other hand, lags behind with an average ROI of 94%. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). The numbers don’t lie! But what about reach?

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email Rate ROI Social Media 52

M+R

JULY 6, 2021

Some headlines remained the same for US and UK-based organisations: Like in the US, online revenue was way up in 2020 for UK groups. We report on data for fundraising, digital ads, email, social media, website engagement, and mobile. UK groups increased spending on digital ads, increasing by 62% in 2020.

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Benchmark Headline FAQ Rate 97

Get Fully Funded

NOVEMBER 2, 2021

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. But as important as fundraising landing pages are, they are often dull and transactional. Blah, blah, blah.”.

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Giving Design People Fundraising 119

The Modern Nonprofit

JULY 18, 2023

Imagine multiplying your team’s fundraising productivity without hiring more people. Let’s have a look at how you can elevate your fundraising game. A Helping Hand in Automation Whether you’re a team of one or one hundred, there’s no denying that fundraising comes with its fair share of repetitive tasks.

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Technology Registration Nonprofit Tools 98

Greater Giving

FEBRUARY 20, 2024

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Attention Grabbing Headline This is your chance to grab the attention of your reader and get them to pay attention to this special gala invitation. Let’s dive in! Digital or Physical?

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Captivate Sponsor Headline Contact 52

Tech Soup

MARCH 1, 2011

While social media continues to make headlines as a critical agent of change in recent and ongoing revolutions and protests in North Africa and the Middle East, the PdF Network Call series is taking a fresh look at a perennial opportunity for nonprofits: how to use social media to fundraise. Read his full bio below.

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Social Media Free PDF Media 62

Nonprofit Tech for Good

MARCH 17, 2020

Facebook fundraising expert Adrian O’Flynn has a very detailed free tutorial on how to use Facebook to gather regular givers on his website. . Remove all the lower performing ads, and test different headlines on the best ads. Let the different headlines test for a week. What about the ethical implications of using Facebook?

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Test Facebook Charity Profit 325

Media Cause

FEBRUARY 27, 2024

Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year. One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike.

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Communication Support Calendar Advocacy 59

TechImpact

JANUARY 13, 2014

However powerful, Facebook seems to have become lost in the social media swirl of late. Its many tools and features left unused and ignored with so many other options available to nonprofits looking to advocate through social media. Say, for, example your nonprofit is running its biggest fundraiser of the year. Pin to the top.

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Facebook Social Media Headline Nonprofit 180

Pamela Grow

MARCH 10, 2021

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. to take action (sign a petition, engage on social media, volunteer). Download our Annual Fundraising & Marketing Calendar to stay on top of important dates. Your Audience.

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Newsletter email Nonprofit Headline 88

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. This year’s big headlines are: . While the overall mix favored fundraising ads, there were stark differences in strategy and results for nonprofits of different sizes. . Read time: 2 minutes.

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Benchmark Hunger Headline FAQ 75

Tech Soup

SEPTEMBER 1, 2015

Getting the media to cover your organization's fundraising campaign can help you reach new donors, garner larger donations, and become a well-known, trusted entity in your community. But working with the media is tricky, especially if you don't have a dedicated marketing or press relations person on staff.

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Campaign Tips Media Press 36

Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Nonetheless, you need media coverage of all types to ensure your event’s success. Here are a few ways to ensure your event gets plenty of love from the media: 1. Social media channels are essential tools for extending your reach.

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Headline News Maryland Cancer 39

Nonprofit Tech for Good

AUGUST 23, 2015

Use large font for headlines and body text. To accommodate today’s Internet users, at minimum your headlines should be 18 point and your body text 13 point. Also, having large photos ensures that your content is more visually compelling thus shareable on social media. Next City Blog. Conservation International Blog.

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Design Practice Plugin Headline 100

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

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Storytelling Fundraising Calendar Map 46

Pamela Grow

APRIL 7, 2021

What does that mean for you as a nonprofit fundraiser/donor communications professional? Lots of great takeaways, including… Short, compelling headlines and article leads directing the reader to their website (for online, endeavor to keep your writing to a 5th-grade level or below. But this example, from YES! Take a look.

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Attention Newsletter Headline Storytelling 59

Greater Giving

DECEMBER 12, 2022

At this time of year, we assess our fundraising performance and make plans for next year. In fundraising, we talk a lot about donor lifetime value. The idea of donor lifetime value is a big one in fundraising. You can’t help but notice the negative headlines this year.

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Retention Donor Support Giving 91

The Fundraising Authority

NOVEMBER 22, 2022

” That headline didn’t create much of a stir when we first wrote the article in 2013. First off, can we agree that headline was pretty harsh? Now, that we have 10 years of data to inform our opinions, we’re taking another look at the now established trend of Giving Tuesday fundraising. The verdict?

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Giving Headline Philanthropy Gift 30

Nonprofits Source

JULY 9, 2018

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Text-to-give donations.

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Mobile Goal Puerto Rico Fundraising 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. Dreadful disaster stories are still making headlines; isn’t the public tired of giving? Rather than seeing a decline over time, we’re seeing disaster fundraising closely correlating to media coverage of the disaster.

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Puerto Rico Sierra Leone Disaster Donor 108

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. The results of two new research studies about nonprofits and adoption of social media were released this week. One focuses on telling nonprofits not to bother with social media, the other provides some strategic ways to move forward.

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Social Media Adopt Survey Media 95

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

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Leadership Fundraising Gift Slides 61

Connection Cafe

SEPTEMBER 8, 2014

Bright yellow buses swarm the streets, retailers tout their trendiest transition pieces, football reclaims the right to the remote, and this year’s fall fundraisers demand your focus. We reached out to fundraising event experts and got them to spill the deets on their top tips for pulling off a killer event (without pulling their hair out).

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Headline Fundraising Press News 46

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

Reed Stockman from AFP Blog (Associate of Fundraising Professionals) told me that he is using a widget called RSSMIX to combine feeds and republish them on their Master Blog. This isn't the only widget that uses RSS stream headlines or content from feeds. I put query out on the NTEN affinity group for nonprofit blogging about widgets.

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Headline Widget RSS Feeds 50

Classy

MAY 25, 2021

Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way. Explain what your motivation is for fundraising, why the campaign effort is timely, and how easy it is to get involved. Get Your Free Fundraising Campaign Checklists.

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Donation Tips Rate Mobile 67

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. If you're ready for more complex mobile optimization projects, this is your year to learn about media queries and fluid hybrid design.

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Digital Marketing Game Headline 36

NonProfit Hub

FEBRUARY 11, 2021

One of the basic tenants of successful fundraising is donor stewardship. Tactics: Encourage a first-time donor to follow your social media. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Invite them to attend your fundraising events. Don’t forget your website.

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Donor Gift Newsletter Headline 62

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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Charity Lesson Marketing Digital 128