Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

Track 41

Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Flickr Photo by PetitPlat - Stephanie Kilgast. Tracking for Impact and Learning. Their dashboard already did a great job at tracking impact metrics about the reach and size of their audience, but they wanted to go deeper in tracking engagement and taking action. Metrics for Movements. Data Measurement'

Design 99

Design Marketing Metrics Measure 99

Care2

MAY 21, 2009

Earned media is media you don't “buy&# but earn the old-fashioned way - by taking the time to properly engage reporters, bloggers, and influentials about your issue. Photo sharing sites like Flickr. Earned media is comprised of coverage on: Blogs. Media outlets both online and offline. Tweets on Twitter.

Track 41

Track Media Digg Bookmarking 41

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

Flickr Photo by Joel Goodman. Hopefully those days are coming soon as there’s a new movement to simplify and standardized social media measurements and better track what really matters. Well Katie calls that HITS = How Idiots Track Success. And those Facebook fans that your board is asking you to count and report on?

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Flickr Photo by Jek in the Box. As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. We launched the Zoetica Salon this week. One thing we’re trying to do is model abundant behavior.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Flickr Photo by Roberto Ferrari - Creative Commons License Some Rights Reserved. There is an evolving category of tools (some free, some not) that can help make the tasks associated with content strategy, engagement, and tracking less onerous. Tracking for Insights and Value. Guest Post by James Young , SpredFast.

Social Media 99

Social Media Tools Media Social 99

NTEN

NOVEMBER 2, 2011

Flickr photo: lovebugstudios As an Executive Director, I especially love talking to other leaders about technology. As the leader, I have a lot of things to keep track of – from human resource to program to fundraising to, well, technology. No more lost receipts – and automagical expense reports! That's all it takes.

Director 84

Director Tech Tips NTC 84

Amy Sample Ward

APRIL 27, 2009

Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond). Think about which things you really need to track and measure those, not everything you could possibly track. what things need to be measured.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

Creative Commons Licensed Photo from Flickr by United Nations Photo. Any advice about setting up systems to track Twitter. Did you use any “real time” tracking of your tweets and make any adjustments along the way? In addition, we track key purchases on a weekly basis (Tuesday through Monday).

Analytics 99

Analytics Interview Story Phase 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2012

Flickr Photo By Mastery of Maps. The most important question to ask yourself before you start: If measurement shows you are not on track to achieve your goals, are you willing to change course or establish new goals altogether? The GEO community is united by a common drive to challenge the norm in pursuit of better results.

Evaluation 95

Evaluation Measure Seattle Lesson 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2011

Flickr Photo by Gary Hayes. But we’re also using social technologies which made think of the various “Ladders of Engagement&# that communications strategist use to shape a campaign. Some are tool specific The Twitter Ladder or the Facebook Ladder or it may describes different levels of engagement across channels.

Public 103

Public Learning Wiki Taxonomy 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2008

Flickr Photo by Jacques de Goldfiem Cyclone Nargis hit Myanmar last weekend devastating five regions. Channel NewsAsia reported that more than 22,000 people are dead with another 41,000 missing. The media reports are horrific. The photos, videos, and blog reports are giving us vivid citizen accounts.

Myanmar 50

Myanmar Blogher Burma Help 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2012

Flickr Photo by Nielio. In the free report, Unleashing Innovation: Using Everyday Technology to Improve Nonprofit Services , we share nine examples of what real world organizations are doing—and a framework for innovation you can use to emulate their results at your own nonprofit.

Technology 96

Technology Minnesota Social Media Case Study 96

NTEN

JANUARY 14, 2009

Flickr Photo: zadro. Tracking the first part is easy, whether you're using direct mail, TV ads, email, or your blog. We've become adept at this kind of tracking in the sector. Tracking the second part is harder, but we can create systems to at least approximate where new supporters come from. social media.

ROI 66

ROI Social Media Media Social 66

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. Photo/video Views (optional if I’m testing as content strategy). Questions that encourage people to share wisdom about their social media strategy or tools: Anyone Using Flowtown to track social behavior of people on their email lists ? New Fans (Likes).

Social Media 99

Social Media Strategy Media Social 99

NTEN

SEPTEMBER 2, 2009

Flickr Photo by Happysmurfday Over the past couple of years, we've released reports on Donor Management Software , Content Management Systems , and CRMs. Everybody who completes it will get a free copy of the final report. . When you have a spare 10-15 minutes today, please take the survey. > Take me to the survey!

Data 73

Data NTEN Survey Evaluation 73

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2010

Flickr Photo by Roadsidepictures. The Sunlight Foundation provides power tools for open government, with online efforts such as Influence Explorer and Poligraft , which make it easy for anyone to track financial contributions and political influence, and Clearspending , a scorecard that tracks federal-government spending.

New York City 89

New York City New York Government Influence 89

NTEN

SEPTEMBER 10, 2010

flickr photo: Unlisted Sightings You know how a good relationship works, right? You ignore it until you need something from it, then throw it a cheap spreadsheet, change the font, add a border, and make it sit in a report for people to stare at. " Why are you tracking all those things? It's feast or famine.

Data 82

Data San Francisco Problem Gift 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

Flickr Photo from Avylavitra Several weeks ago I wrote a post on BlogHer about Foko Madagascar and Joan Razafimharo , an amazing blogger, social change activist, and woman working in Madagascar and other parts of the world. The Daily Green reported on its initial impact, when 11 were reported dead.) I just did).

Madagascar 50

Madagascar Disaster Green Help 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2006

Flickr photo from: Just Me Robin Photos "Fried Green Tomatoes anyone?" Online giving is tracking to the trends of online shopping and banking, and it is the avenue of choice for donors during disasters. Well, actually a line from the movie of the same name delivered by Kathy Bates. -Men

North Dakota 50

North Dakota Network Research Mississippi 50

NTEN

OCTOBER 8, 2010

We have systems in place to help keep us on track, such as an internal summary blog/Twitter/social network updates. Clearly, things will happen that we can’t anticipate and it's important to stay flexible and timely, but our weekly reports and projections are things we do to make sure we're ready to take action. Make it known.

Audience 76

Audience Twitter Flickr NTEN 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Flickr photo from Wesley Fryer Stephen Downes points to this post by Wesley Fryer, " Feedburner Stats Drop After Google Account Merge" I haven't yet merged my account and all of sudden my counts dropped 1,400 subscribers. Not that Google has any (*cough* *mumble* *adwords*) motive to under-report traffic. Here's the thread.

RSS 50

RSS Stats Adwords Feeds 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. So, for the purposes of an ROI analysis and reporting to decision-makers, maybe you don't emphasize those values in the report or be the only value.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. I spend a majority of my time listening and responding to questions, commenting on blogs, and tracking NWF's mentions and various programs.

Literacy 75

Literacy Skills San Francisco Adwords 75

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2015

Flickr Photo by udithawix. I’m facilitating a peer learning project on practical networked leadership skills for emerging nonprofit leaders. As we all know, living in a networked world creates opportunities for abundance. These skills are: self-management and attention training. .”

Product 50

Product Nonprofit Attention Skills 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

Dear Beth: I want to compile a report for my Executive Director about the impact of our online organizing strategies. Flickr - to host photos from events we have attended and hosted. For each of the social media tools you are using, you might want to set up your google analytics so you can track referral traffic.

Social Media 50

Social Media Advice Measure Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Include photos of the donors or the company logo whenever possible. In both social media profiles his publications are mostly about charity: water, including anecdotes about the team, photos from the field and retweets from the official charity: water account. Harrison has over 61.5k

Charity 128

Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2008

Source: State of the Twittersphere Report. One topic that I regularly track are research reports, including demographic, technographics, and overall numbers for social media sites. One topic that I regularly track are research reports, including demographic, technographics, and overall numbers for social media sites.

Twitter 50

Twitter Practice Bookmarking Profile 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2009

Photo by Mansikka. It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. They're like tags on Flickr, only added inline to your post. And, in the case of Twitter Vote Report Twitter hashtags have been used for real-time participatory democracy.

Twitter 95

Twitter Foundation Effective San Diego 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

It wasn’t just about the numbers that convinced the leadership, it was tying the use of social media and an integrated strategy to their organizational outcomes — their mission. The chart above is a small example of how GRIST tracked its results on a campaign against staff investment. Flickr Photo by Kai Hendry.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

User generated content is also at the core of citizen journalism, the notion that amateur users can perform journalist-like functions (accidentally or otherwise) by reporting and commenting on news. Most users prefer to consume user generated content, by reading blog, watching videos, or browsing through photos. Do share your thoughts.

Social Media 106

Social Media Media Social Aggregator 106

NTEN

SEPTEMBER 24, 2010

flickr: ryancr Not to toot our own horn (although we love to do that around here) but do you know about our RoundTables? Wildfire creates a spectrum of contest based apps, including sweepstakes & photo/video contest apps. Chad recommended contests as a way to grow your fan base and pointed to the Wildfire application.

Social Media 56

Social Media Chad Communication Share 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

Flickr Photo by Powerbook Trance.   We've got more tools, more reports, and more stuff than we know to do with.   Need to keep track of what people are saying.     More from the WebMetrics Guru Blog and my flickr pics of some slides here.   That's harder and takes longer.

Marketing 50

Marketing Measure Metrics Hunger 50

Connection Cafe

APRIL 18, 2011

Typical interactions that we’ve tracked in include: meetings, phone calls, event attendance, associations/relationships, and preferences. All CRM is social; what type of social interactions you listen, record, and track will determine the quality of your CRM system as our networks and interactions continue to change.

Social 33

Social Music Influence Interaction 33

NTEN

SEPTEMBER 2, 2009

Flickr Photo: bredgar If you're a frequent reader of this blog, you know that if I could do it all over again, I would have paid more attention in math class. Here's a very simple example: You may have a goal of distributing 10,000 copies of a report via your web site. Myth #4: Our Staff Tracks What They Need. We're Fine.

Business 54

Business Gartner Data NTEN 54

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2007

Source: Flickr User Lynetter. I'm tracking social media metrics for a variety reasons. In between plastering a copy of Hugo's photo ( Nina Simonds ' cat) on Facebook Profile and letting me know that blip.tv We conducted research to test such differences across eight of the top video sites (results can be seen in this report ).

Splashcast 56

Splashcast Site Time Metrics 56

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2008

I'm excited to finally meet Michaela face-to-face after following her personal blog and flickr stream over three years. We connected through the "cambodia" tag on flickr because I was tracking it for Global Voices back in 2005. Michaela is now director of online strategy for World Learning.

Fundraising 50

Fundraising Cambodia Social Blogher 50