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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . How many people are you planning to feed? . How much food do you need to feed them, and within what time period? . Do more testing. Testing is a way to move from opinion to knowledge.

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The Promise & Peril of Creator Tools Like ChatGPT for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Our next project was the research and writing of the “ The Smart Nonprofit: Staying Human-Centered in an Age of Automation ,” a broader look at the implications on all aspects of nonprofits and philanthropy. And while the outputs may appear to be smarter than humans, they won’t replace humans. And never should).

Tools 162
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 229
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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? The challenges of strength-based messaging Finding the balance in your story. Finding the balance in your organization.

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Square videos provide 78% more space in social feeds than landscape and they don’t require that the user tilt their phone to view it in full-screen. To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. Then they placed the same ad spend against both.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Facebook Ads help your organization raise awareness both for your cause and specific projects by allowing you to create unique campaigns. Include calls to action in your ads that direct your supporters to your website or a specific project’s landing page. Use bright colors to help your post stand out from others on the feed.

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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

Does your organization have a new project or special initiative within your community launching in 2023? Think about your own giving: If presented with the choice to “donate now to support animal rescues” or “donate $35 to feed a rescued puppy for a month,” wouldn’t you feel extra motivated to give knowing what $35 was able to do?

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