The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

Test 84

Test Digital Headline Language 84

Byte Technology

DECEMBER 29, 2016

Are visitors getting a good user experience? It should come as no great surprise that pages that receive the most traffic and attention are those that provide great user experience. Leave it to Google to come up with the industry-leading site testing app. Are your pages loading quickly?

Test 100

Test WordPress Plugin Tools 100

Nonprofit Tech for Good

FEBRUARY 11, 2022

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too. Test different CTAs, different value propositions, timing, etc. Use p op-ups only on desktop.

Websites 321

Websites Work Test Nonprofit 321

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. This is also the right place to experiment with an MVP , or minimum viable product.

Las Vegas 221

Las Vegas Language Interaction Associations 221

Association Analytics

APRIL 1, 2024

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. Each session has a themed topic and some sessions may include a 15-20-minute presentation.

Data 210

Data Strategy Associations Survey 210

Nimble AMS

MAY 26, 2021

So, I thought I’d share some specific ways we work closely with Salesforce and with our customers to give our customers a great experience with Nimble AMS. One of our clients shared their experience in working with the Nimble AMS team: “Moving to Nimble AMS has made my job so much easier. They value their customers’ success.

Experiment 78

Experiment Script Product Associations 78

Association Analytics

NOVEMBER 20, 2023

Track, test and learn to improve your strategy: No retention strategy will work every time or on every type of member, which is why you need to be flexible and willing to adjust your efforts based on how successful they are. To learn more about member engagement best practices, check out this blog.

Retention 169

Retention Associations Professional Strategy 169

Nimble AMS

FEBRUARY 27, 2023

U ltimately, yo ur organization would experience a sharp decline in ROI. Everyone needs technology that provides consistent, hassle-free product upgrades year after year. Your sandbox is updated before each release with a preview version and all local Apex tests are run for all customers. Version certification. Pilot features.

ROI 136

ROI Associations Software Test 136

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2014

I’m participating in the GivingTuesday Summer School where you find an instructional video from me discussing how to use giving days like Giving Tuesday to experiment and improve your online fundraising with social media. See you in Summer School! Fundraising Philanthropy'

Experiment 99

Experiment Test Fundraising Instruction 99

.orgSource

DECEMBER 18, 2023

Take a Test Drive You might think the combination of AI and data is a superpower reserved for corporate behemoths. Several providers offer open source or limited free access, which is a great way to test options. The experience was traumatic, but it was also an opportunity for a reset. Not necessarily so. And what might that be?

Data 221

Data Studies Music Analysis 221

Media Cause

AUGUST 9, 2021

We develop our skills by seeking, absorbing, questioning, adapting, and experimenting, oftentimes bringing diverse influences together to create something that’s unique for our clients’ needs, but with connections to other relevant spaces. In a strange way, reading this article was a validating experience for many of us.

Design 52

Design Experiment Nonprofit Collaboration 52

NonProfit Hub

FEBRUARY 5, 2020

My belief is that most of these declines can be attributed to our behavior and our insistence on ignoring the donor experience. The donor experience is everyone’s responsibility and it requires much more than a thank you letter and an endowment report. Far too often, we make dangerous assumptions that affect the donor experience.

Experiment 71

Experiment Donor Empowerment Retention 71

sgEngage

APRIL 11, 2024

Every piece of software has a software development lifecycle (SDLC) that typically involves discovery, requirements gathering, design, implementation, testing, deployment, and ongoing maintenance. Test in a Safe Environment Low-code development can be incredibly fast. Unlike low-code, it’s a complicated process.

Project 68

Project Application Test Environment 68

Association Analytics

MAY 4, 2023

Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart! Even community managers can leverage their unstructured data (conversations) to help enhance your member experience (and really wow your boss!)

Analytics 321

Analytics Skills Knowledge Associations 321

Nimble AMS

JANUARY 25, 2024

With the Salesforce AppExchange. Discover three reasons why the Salesforce AppExchange is redefining association management software, helping you exceed your goals and enhance the member experience. What is the Salesforce AppExchange ? All apps go through a hardcore review and testing process before being added to the store.

Associations 119

Associations Software Management System 119

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members.

Create 169

Create Strategy Associations Registration 169

Association Analytics

APRIL 4, 2022

The pandemic is considered a “Global Natural Experiment.” This is something that is naturally occurring, uncontrolled and acts like a randomized experiment. This “Global Natural Experiment” has provided us with a treasure-trove of useful data after the fact. What if we offer an online-only experience?”.

Hosting 321

Hosting Virtual Associations Analytics 321

Nonprofit Tech for Good

MAY 13, 2022

Knowing where your donors come from is the first piece to building an excellent donor experience, and growing your charity. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Test with a couple of links to see how it all works. Hierarchy matters.

Donor 298

Donor Track Campaign Facebook 298

Candid

JULY 26, 2023

This results in potentially messy and inconvenient hybrid meeting experiences for hosts and participants alike. Schedule meetings thoughtfully Having experience working on opposite ends of the in-person to virtual conference room spectrum, it’s easy to underestimate the preparation and forethought that’s required to run a hybrid meeting.

Laptop 98

Laptop Audio Virtual Test 98

Greater Giving

SEPTEMBER 12, 2023

However, implementing AI can be a daunting task, especially for teams without prior experience in the field. Once your team is comfortable with AI, allow them to experiment and innovate. Campaign testing: Encourage team members to conduct A/B testing and iterative experiments to optimize AI-driven fundraising campaigns.

Team 98

Team Tips Fundraising Training 98

EveryAction

SEPTEMBER 7, 2022

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Use your technology to your advantage, even if it is a simple A/B test.

Communication 130

Communication Practice Program Instruction 130

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. That experience stuck with me and over the next few weeks I designed a way to take advantage of a similar psychological cue on GlobalGiving. What We Tested. And it should happen more often.

Experiment 52

Experiment email Test Language 52

Nonprofit Tech for Good

NOVEMBER 13, 2023

Tip: for example, if your supporters are predominantly young families, offering items related to children’s activities, education, or family experiences can be more enticing. Ask platform providers to set up a test auction so you can see how easy it is for your supporters to access and use.

Tips 270

Tips Online Management Help 270

Get Fully Funded

APRIL 4, 2024

As you incorporate these tips, work at fostering genuine supporter relationships, and strategize ways to improve the donor experience, you can generate more reliable revenue streams over time. Then, draft marketing materials tailored to the needs and interests of each group to create a more personalized experience.

Donation 110

Donation Strategy Nonprofit Gift 110

Candid

APRIL 20, 2023

Experiment with shortcuts and side trips There are a few reasons you may want to experiment. Whatever inspires you, here is a general experimentation process for social media posting: Pick one thing you want to test at a time, like type of post, length of text, posting time, or something else. Set a time period for the test.

Social Media 98

Social Media Data Strategy Media 98

NTEN

APRIL 10, 2014

Check out the experiment that the team at ThoughtWorks did to test the performance of iBeacons, and learn about its potential applications for nonprofits. We wanted to share our experience with how well they perform, and how best to work with them. Software Developer Consultant. ThoughtWorks.

Experiment 89

Experiment Work Nptech Mobile 89

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

NonProfit PRO

JUNE 15, 2023

When using QR codes, it’s important for nonprofit marketers to consider how they will help elevate the donor experience. Here are four ways to optimize QR codes in direct mail.

Mail 274

Mail Marketing Experiment Donor 274

Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

Test 33

Test Donation Hints Webex 33

Byte Technology

JANUARY 23, 2021

We combine web development expertise with a desire to add significant value to every web building experience with our clients. We have vast experience with eCommerce websites throughout the U.S. We have vast experience with eCommerce websites throughout the U.S. It’s the full eCommerce experience with one team.

Design 246

Design Web Minneapolis Websites 246

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. Most consumers today expect an online experience that’s customized. Test different messages and calls-to-action (CTAs).

Personal 101

Personal Test Demographics Analytics 101

John Kenyon

FEBRUARY 21, 2024

Step 4: Test AI Projects Big changes happen gradually. These small tests can show how AI helps in real life and expose challenges. Creating a learning loop of actively learning by experimenting helps build internal experience and exposes what works best for the nonprofit. Nonprofits can try small AI projects first.

Nonprofit 52

Nonprofit Test Education Guide 52

Bloomerang

JUNE 2, 2023

Thank you phone calls have the effect of closing the loop, helping to keep alive the warm glow people experience when making a gift. Try some tests: EXAMPLE: International Rescue Committee tested calls to donors giving $100 to $149, dividing them into three groups: The first, the control group, received no call.

Donor 93

Donor Charity Gift Test 93

Candid

JUNE 7, 2023

To answer these questions and put experts’ advice to the test, I decided to ask my peers. Adding Gen Z’s perspective to the picture To put today’s expert advice to the test, we created a short survey that asked Gen Z about their use of social media as it relates to philanthropy. Experiment with creating more engaging emails.

Advice 98

Advice Social Media Media Meme 98

Connection Cafe

SEPTEMBER 5, 2013

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. Brandon has crafted user experiences and conducted user research in the nonprofit space for 12+ years. Then you create testing tasks which answer your questions.

Test 38

Test Design Donation Language 38

The Fundraising Authority

SEPTEMBER 22, 2022

While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Your annual appeal mailing isn’t the time to try out that velvet printing paper you’ve always wanted to use or to test out a new premium to include with the letter.

Mail 321

Mail Fundraising Database Summary 321

Cloud 4 Good

JUNE 21, 2022

The Senior Cloud Consultant – QA will be an instrumental member of the project team testing Salesforce software features as part of a collaborative team and assisting with support requests. This role is responsible for executive quality review of our clients’ Salesforce implementations.

Canada 45

Canada Consultant Test Script 45