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Level Up Your Marketing with Analytics

Association Analytics

These could be email, SEO, social media, or paid advertising. If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Let’s use email as an example.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help. They are able to combine these data with external lists of company information that provide a range of data about the company in addition to the behavior info of how an anonymous employee used the site.

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How to connect customers with the Google Analytics User Id

Whole Whale

If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. So you need no make sure the id pushed in doesn’t have this info – like email address. The Problem. GetLighthouse.io.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Learn from it – was an email particularly effective? They simply refer to tags that can be added to any URL. UTMs can be used in ads, emails, and anywhere you’re sharing a link. Example: utm_medium=cpc, utm_medium=email.

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How To Write A Great Ticket Receipt For Your Nonprofit Fundraising Event

CauseVox

When someone purchases a ticket, there are typically two types of email receipts that automatically get sent out: The ticket order receipt, which functions as the entire purchase confirmation. The ticket holder receipt, which is the email to individual, which contains the ticket or information on how to access the ticket.

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

Sending targeted emails, social media messages and text alerts based on donors’ stated preferences ensures communications are relevant. Whether through email, social media, or direct mail, each interaction should be crafted to resonate with the donor’s initial motivation and encourage their ongoing commitment.

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How To Write A Great Donation Receipt For Your Nonprofit

CauseVox

When writing an automatic donation receipt for a 501c3 organization, you should include: Personalization using merge tags, which automatically pull a donor’s name, organization info, and transaction info into the receipt. Here’s your contribution info: {{transaction_info}}. A sincere thank you to your donor.