.orgSource

OCTOBER 1, 2023

Our expanding digital options are increasingly paired with the desire for connection. Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. Drift Research Report) 79% of consumers prefer live chat for quick communication. I frequently write about Association 4.0

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Las Vegas Conversation Cancer Offline 251

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52

Hype Research Marketing Benchmark 52

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

Analytics 107

Analytics Digital Tools Measure 107

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116

Digital Question Mentoring Michigan 116

Forum One

AUGUST 12, 2021

Here are our top tips for tuning up your digital fundamentals in advance of the most important fundraising season of the year. Review existing analytics and donor research to make sure your end-of-year fundraising is based on insights about your particular donors, not generalizations. Know and grow your audience.

Digital 86

Digital Fundraising Analytics Offline 86

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

Trend 69

Trend Digital Data Storytelling 69

.orgSource

AUGUST 28, 2023

Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.” Do the Research Favorite playlists change quickly. Influencers are not necessarily thought leaders.

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YouTube Industry Leadership Podcast 221

EveryAction

JUNE 21, 2023

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts. .”

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Advocacy Generation Strategy Awareness 199

sgEngage

NOVEMBER 30, 2022

Reference thought leaders and influencers. For example, if your nonprofit raises money for diabetes research, you should discuss what inspired your founder to start the nonprofit and how the field of diabetes research has evolved since then. Is there a diabetes patient whose life has greatly improved with your research?

Storytelling 84

Storytelling Support Influence Voice 84

Nonprofit Tech for Good

JUNE 26, 2017

Raised by predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are cautious about spending money, are bargain shoppers, and more likely to save than to spend. While millennials are digital savvy, Gen Zs are true digital natives. MediaKix ].

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YouTube Social Media United States Global 274

Nonprofit Tech for Good

JANUARY 19, 2024

So, if your nonprofit works in environmental conservation, use a keyword research tool to identify common questions like “how to support local environmental initiatives.” Bonus Nonprofit SEO Resources Free keyword research tools: Google Keyword Planner , AHREFs’ Keyword Generator , and Semrush’s Keyword Magic Too l.

Action 267

Action Practice Tips Seattle 267

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

NTEN

JANUARY 19, 2015

NTEN is excited to partner with Mobile Citizen on a new research project to explore how online services and Internet access help you and your colleagues deliver services and programs, and connect you with your constituents. We hope this research provides an initial benchmark that we can all learn from and build on together.

Adopt 36

Adopt Survey NTEN Research 36

Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. They value transparency and are more inclined to research organizations before donating.

Generation 245

Generation Giving North America Method 245

Nonprofit Tech for Good

JULY 1, 2020

Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base. Social media is powerful because it leverages social influence – people trust information from those within their networks. One of these ways is live streaming events on social media.

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Social Media Support Media Social 325

Bloomerang

OCTOBER 27, 2023

This feedback influences how they implement tipping and other features, but they don’t share that data publicly; it’s proprietary to the specific platform. While it’s not deep research it’s more than has been shared publicly to-date on this issue. Increasing awareness and providing clear explanations may persuade more donors to tip.

Tips 91

Tips Donor Attitude Platform 91

Forum One

JULY 27, 2021

Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and more time online, digital fundraising is vital for mission-driven organizations to achieve and surpass goals. . Which digital channels get you the most traction?

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Digital Tips Fundraising Evaluation 47

M+R

AUGUST 7, 2023

A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way. Spoiler alert: we’ll be talking influencers, creative testing, Scout Quest, and more.] And everyone knows what happens when you make an assumption.

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Test Broadcast Influence Fun 52

Bloomerang

JULY 7, 2022

Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. Refer to the data.

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Mail Retention Practice Donor 107

Forum One

JUNE 9, 2023

Support Children’s Colorado Foundation Gold – Website Established in 1978, Children’s Hospital Colorado Foundation is dedicated to advancing the mission of Children’s Hospital Colorado through family-centered care and cutting-edge research and treatment.

Award 71

Award Colorado Washington Wisconsin 71

DipJar

SEPTEMBER 20, 2022

But most organizations are missing out on even more donations because they either won’t send more emails or don’t know the research-driven strategies to create higher converting donation appeals. The data shows that the year-end season is when nonprofits bring in a bulk of their revenue.

Fundraising 52

Fundraising Library Podcast Influence 52

Candid

JANUARY 30, 2023

To get the most out of rebranding, it’s best to begin by completing research on the process. While this type of feedback is always worth exploring, it’s especially important to ground your nonprofit’s rebranding decisions in audience research to ensure any changes you make to your current brand will produce the impacts you desire.

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Nonprofit Audience Library Research 120

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. Get creative with your digital strategy. Get creative with your digital strategy. Create holiday-themed marketing materials.

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Campaign Tips Fundraising Contest 75

TechImpact

AUGUST 26, 2013

Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. 79% of donors were influenced by an online video ad. 25% of respondents made a donation via a mobile device. 57% donated after seeing a video.

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Google Fundraising Statistics Mobile 201

EveryAction

JANUARY 11, 2023

Establishing that relationship between your volunteer and the lawmaker will be at the core of your ability to influence that lawmaker in the future. You don’t need to know all the details of your ask to get the meeting scheduled. A well-trained volunteer will be capable of managing this meeting on their own without a staff member present.

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Advocacy Volunteer Analysis Action 198

Saleforce Nonprofit

APRIL 21, 2021

You can listen on the go rather than being tethered to a screen, which is a welcomed relief as digital fatigue continues to grow. Similar to other social platforms, you can follow your friends, creators, influencers, or celebrities. Virtual events and digital-first fundraisers became a strategic imperative to maintain and grow support.

Community 106

Community Build Texas Audio 106

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson. Just over a year ago, we asked ourselves a question: How are arts organizations using digital and social media, and what sorts of results are they getting? The question. How to analyze a moving target?

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Arts Social Media Studies National 110

Nonprofits Source

NOVEMBER 7, 2023

And in a digital world where 55% of people who engage with nonprofits on social media take some action, that’s a substantial missed opportunity. According to Getting Attention’s guide to digital marketing , the age of your audience can directly inform the platform you use. When should you post?

Social Media 52

Social Media Media Build Social 52

Candid

JANUARY 11, 2023

As we enter 2023, we’ve compiled a list of nonprofit books from Candid’s free digital library that can help inspire your nonprofit’s New Year’s resolutions. Demystifying Fundraising Funnels: A Digital Marketing Blueprint to Fund Your Non-Profit by David Higgins | ( Audiobook also available).

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eBook Culture Nonprofit Skills 111

EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? The subject lines in your inbox might be shouting, “Donate now” or “Urgent, just a few hours left!” or “MAKE YOUR DONATION BEFORE MIDNIGHT.”. Something that makes you stand out and lets your donors feel like the heroes that they are? Think you’ll make a gift?

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Donor Giving Gift Photo 216

Nimble AMS

MAY 27, 2022

Research from the Community Brands Association Trends Study , also discovered less than 5% of professionals use AI, predictive analytics, or machine learning in their organization. . Your digital presence is now the primary means of delivering value.”. Implement the changes.

Change Management 116

Change Management Goal Change Management 116

Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. It also solidifies their first impression of your organization and influences whether they’re interested in further exploring and supporting your cause. seconds) to convince visitors to stay on your homepage. Be mobile-friendly.

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Effective Create Strategy Nonprofit 120

sgEngage

APRIL 11, 2022

Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast. . When researching advocacy software, look for platforms with a face-to-face component. Initial recruitment.

Advocacy 73

Advocacy Awareness Virtual Campaign 73

Care2

FEBRUARY 17, 2015

A new Digital Adoption Survey explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery. Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology.

Adopt 28

Adopt Survey Digital Learning 28

AccelEvents

JULY 26, 2021

There are many reasons why attendees want to be a part of your digital event. Here are steps that you should take to leverage your content to improve your digital event. . If you produce no content other than what is shown at your digital event, your audience might be a little wary at first. Content Marketing Strategy.

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Content Phase Map Audience 98

Non Profit Quarterly

APRIL 20, 2023

Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName.

Social Media 92

Social Media Media Strategy Social 92