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Using Service Design to Map Your Digital Ecosystem

Forum One

Two of our most used service design activities are ecosystem mapping and service blueprinting. Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives.

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Mapping Your Digital Ecosystem

Forum One

Having a clear sense of how all of your digital tools and platforms are (and aren’t) connected is an important step in ensuring that you have the right tools in your toolbox to reach your goals. However, mapping your digital ecosystem is easier said than done. What is a digital ecosystem map? Why does this matter?

Map 48
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article thumbnail

Using Service Design to Map Your Digital Ecosystem

Forum One

Two of our most used service design activities are ecosystem mapping and service blueprinting. Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives.

Map 46
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Crafting Your 2024 Digital Communications Plan

Forum One

As we enter the new year, it’s time to look ahead to your comprehensive 2024 digital communications plan. This strategic roadmap will steer your organization toward success in the ever-changing landscape of digital communication. These may exist in a larger strategic document from your leadership.

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New on SSIR: A New Tool for Digital Storytelling

Amy Sample Ward

—– I’m really excited by tools that enable digital or transmedia storytelling. I think there’s huge potential for organizations to use multiple mediums, content, and locations to help document and advocate for the change they want in their communities and around the world. Do you have a hyperlocal online network/space?

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Forum One Takes Home 8 WebAwards!

Forum One

Forum One worked with the Pacific Science Center to redesign and develop its website in WordPress to highlight the museum’s post-pandemic reopening and connect audiences with its expanded slate of digital events and exhibits. If you would like to help transcribe the remaining documents, please visit the Smithsonian Transcription Center.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. A strong cup of coffee might not hurt either.