article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. For example, views of certain pages, particular videos, or downloads of an important file.

Track 256
article thumbnail

4 Digital Must-Haves for Sorority & Fraternity Recruitment

Nonprofits Source

However, your chapter can cut through the noise and reach the best matches by leveraging digital marketing. Let’s explore four tech-savvy resources that can complement and improve your digital marketing outreach. Popular options to stylize digital flipbooks include Canva and Flipsnack.

Digital 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2020 Election: How to Change Your Digital Media Strategy

NonProfit Hub

There is one area, however, that will need an adjustment: digital media. . More demand will lead to an increase in costs across the board for digital media. If you want to compete, you will need to increase your digital media budget to fight through the noise in September and October. Dial back your digital spending.

Digital 85
article thumbnail

Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52
article thumbnail

Forum One Takes Home 8 WebAwards!

Forum One

Forum One worked with the Pacific Science Center to redesign and develop its website in WordPress to highlight the museum’s post-pandemic reopening and connect audiences with its expanded slate of digital events and exhibits. Since then, thousands of volunteers have transcribed hundreds of thousands of image files of the more than 1.7

Museum 83
article thumbnail

Safeguarding Good: Cybersecurity for Nonprofits 101

Qgiv

As technology advances, the fundraising landscape becomes more and more focused on digital solutions to reach wider audiences. Cybersecurity for nonprofits is the practices, technologies, and strategies you employ to protect your digital assets, sensitive data, and online operations from possible cyber threats. Offline files.

Nonprofit 111
article thumbnail

Forum One Wins 10 Davey Awards

Forum One

Forum One has partnered with NRDC to develop its website as well as additional digital assets, such as an immersive storytelling experience to celebrate the organization’s 50th anniversary in 2020 and an offshore drilling position tracking tool to help constituents easily find their legislators’ positions on offshore drilling.

Award 92