How Nonprofits Can Create & Track Conversions in Google Analytics 4
Nonprofit Tech for Good
JULY 9, 2023
By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. For example, views of certain pages, particular videos, or downloads of an important file.
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