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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. Snapchat Political Ads Library: [link] Displays the ad creative, spend estimate, and demographic targeting used for each political ad. Doesn’t seem to share info about cost or impressions. How Should Nonprofits Use Ad Libraries?

Library 104
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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info. Are you using it to increase revenue and lower costs per renewal? Retention rates aren’t one dimensional.

Retention 192
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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. If you don’t have a process in place to get your info, we suggest that you implement a workflow for your email list requests.

Analytics 169
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New year, new look. Introducing 2022 Candid Seals of Transparency.

Candid

Program(s) info: name, brief description, geographic area served . Capabilities—share financials and people info that funders seek . Board chair name and leader demographics . Programs—a chance to share programs and to build your brand . Only two key elements are required: . Two key elements are required: .

Info 98
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List of Donor Wealth and Lead Tracking Software

Whole Whale

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. Integrations : Google Analytics, Zapier, LinkedIn for Social Selling, select CRMs, lead info on FB and twitter. This is fine for identifying macro trends and user flows.

Track 52
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Trends: Internet Demographics and Embracing Failure

Care2

Millennials (ages 18-33) are an important demographic to the nonprofit sector. Social network site usage for this demographic has quadrupled since 2008, from 4% to 16%. The Millennials, Gen Xers, and the Matures. The are tech savvy. They love their gadgets and are constantly on the web via laptops and mobile devices.