article thumbnail

Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169
article thumbnail

Are you getting the most out of your retention data?

Association Analytics

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. How many is your association using consistently?

Analytics 169
article thumbnail

Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. Tracking open and click-through rates for each segment provides data to refine messaging. Compared to one-time emergency donors, monthly donors have much higher retention rates and lifetime value.

Support 52
article thumbnail

Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts

The Modern Nonprofit

Simply put, it’s the rate at which your donors come back to donate again after their first gift. Dividing up your donors based on their giving habits, interests, and demographics lets you customize your communication for each group. So, what’s donor retention all about? Have you tried Flipcause donor segmentation tools?

article thumbnail

Why Segmentation Is So Important in Email Marketing

NetWits

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. Using segmentation can drastically improve your response rates, increase the value of your communications for the recipient, help reduce unsubscribes, and prevent list fatigue. Basic Rules of Segmentation.

email 149
article thumbnail

10 Fast Tips to Boost E-newsletter Performance

Care2

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Gather demographic info if you don’t already have it.