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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. Collecting demographic data can lead to meaningful change.

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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Advancing racial equity for effective environmental grantmaking 

Candid

Their mission is simple: EGA promotes just, effective philanthropy for people and the planet. The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy.

Effective 104
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Shows ad performance data like impressions, spend, and demographic reach. This can help them adapt their own campaigns to stay relevant and effective.

Library 104
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Explore how this dynamic fusion can propel your nonprofit’s online presence and effectiveness, in a world driven by digital engagement. This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Output as a table.”

Digital 299
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Member Retention Strategies For Professional Associations

Association Analytics

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Understanding why these members engage more — or digging into data around less engaged members — will help you to determine how to build effective membership retention strategies.

Retention 169
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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In today’s world, success is measured by more than just clicks and open rates. Do you know what your most effective marketing channel is? Sales are instant. How are you tracking success?

Analytics 169