See3

JANUARY 17, 2008

Humane Society, for example, is a leader in using social networking to spread their message. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? The organizations that are hiring for these positions are the ones who are going full speed ahead. And so it is no surprise that they are hiring.

Job 40

Job Marketing Online Influence 40

See3

FEBRUARY 27, 2008

net and tell us how you might use video (for example, do you have a campaign coming up, are you redesigning your website and want to include video, and so on). Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Only 6 people will be selected so reply today to info[at]see3.net

NTC 40

NTC Consultant Video Free 40

See3

SEPTEMBER 24, 2007

Our friend Alia McKee from Sea Change Strategies wrote a blog post about nonprofits using video and gave some great examples. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? We worked with Alia when she was at Donordigital on videos with Amnesty International.

Video 40

Video YouTube FAQ Metrics 40

Care2

MARCH 15, 2009

For example, dont just list your website name or even "About Us" - instead use "About Name of Organization Here". This text will appear in search engine results and will help tell both the search engine and users what the page is about. The description will usually be shown right below the page title in search results.

Social Media 28

Social Media Advocacy Online Case Study 28

See3

MAY 9, 2007

Some of the info on the site wasn’t right, for example. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? The Obama MySpace page was originally created by a volunteer, and originally didn’t say “official site&#. Not happening. Case Soup: Nonprofit Video Secrets Revealed!

Myspace 40

Myspace Problem Law FAQ 40

Care2

OCTOBER 7, 2008

From the article : "For example, NOAA (National Oceanic and Atmospheric Agency) partnered with Care2 ,an activist social network of over 8 million Americans, to promoteawareness of the deterioration of coral reefs. October 7, 2008 | Paul Greenberg Copyright © 2008, Care2.com Great work. All rights reserved.

Social Media 31

Social Media International Advocacy Case Study 31

See3

JULY 12, 2007

For example, someone surfing my site from the same IP address (a unique number that corresponds to the access point of the Internet) who accesses specific pages (based on the logs) over a contiguous period of time represents a visit. For example, my Google home page has RSS feeds from many different news and blog sources.

Site 40

Site Question Alexa Video 40

Care2

JUNE 5, 2009

For example, integrate signup forms for web visitors to receive the latest news on XYZ issue near the website header and on every page of your website. April 1, 2010 | sales leads Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The matching success rate is typically 10% to 20%.

Social Media 47

Social Media Online Advocacy Media 47

See3

MAY 25, 2007

So for example, you can look up a bill, see which groups supported it and which groups opposed it, then see which of those groups gave money to which politicians and then connect the dots to how those politicians voted. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

Iraq 40

Iraq Press Online FAQ 40

Care2

JUNE 16, 2009

60) Search « VolunteerMatch.org Opens Public Access to its Network | Main | How Sticky is Facebook? So for example, if someone takes action, then lands on a page where they can tell their friends, the next page they should land on is a donate page. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 34

Social Media Advocacy Donor Online 34

Care2

OCTOBER 7, 2007

Vist the Program Locator section of the Tutor/Mentor Connection at [link] and you can see examples of how maps can be used to focus volunteers and donors on all of the neighborhoods of a city that need a particular non profit service. October 7, 2007 | Dan Bassill Copyright © 2008, Care2.com Good luck with your presentation.

Map 28

Map Social Media Advocacy Case Study 28

Care2

SEPTEMBER 25, 2007

60) Search « Mapping Your Nonprofit: An Intro to GIS | Main | Despite Newer Technologies, Email Remains Number One » Tuesday Sep 25 2007 Every Woman Counts Launch Meeting Tuesday, September 25, 2007 at 03:10PM | by Hatef Yamini Lifetime Television, Redbook, CosmoGIRL! Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

Wild Apricot

JUNE 27, 2008

While it isnt always practical to set up a knowledge exchange, especially if youre communicating with a large and diverse group (the "general public," for example), a two-way flow of information is widely accepted to be most effective. But youve really hit the nail on the head here with the real-world examples. Copyright © 2008.

Knowledge 60

Knowledge Effective PDF Evaluation 60

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest?

YouTube 40

YouTube Donation Darfur Google 40

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. Facebook is another good example of this.

Social Media 31

Social Media Local Advocacy Media 31

Care2

SEPTEMBER 11, 2007

60) Search « Did You Miss The Online Holiday Fundraising Season? For example, only half of them have blogs, but only half of these groups allow comments on them. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Most grantees arent using even common-place social media tools.

Social Media 28

Social Media Foundation Web Advocacy 28

Care2

SEPTEMBER 28, 2007

Vist the Program Locator section of the Tutor/Mentor Connection at [link] and you can see examples of how maps can be used to focus volunteers and donors on all of the neighborhoods of a city that need a particular non profit service. October 7, 2007 | Dan Bassill Copyright © 2008, Care2.com Good luck with your presentation.

Map 28

Map Social Media Advocacy Case Study 28

See3

AUGUST 9, 2007

The Red Cross is an example of an organization that needs to get back to their authentic story. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Would the benefits of a suit outweigh the negative publicity? My guess is that the Red Cross had to be pretty non-responsive for J&J to go this far.

Nevada 40

Nevada License Companies Product 40

Care2

FEBRUARY 7, 2009

60) Search « Why Every Nonprofit Should Embrace the Web 2.0 Surprise, surprise, a lot of people were searching on keywords like “register to vote” in September and October, and we got our highest numbers yet. They were maxing out their allocated daily budgets of around $30.

Google 31

Google Grant Adwords Social Media 31

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? For example: “5 Things You Can Do To Break Your Bottled Water Habit.” This is a very important technique, one that Amazon and Google for example use very effectively, and one that with a little practice is easy to experiment without a budget. All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

APRIL 22, 2009

Also, are there any specific examples of a "Twitter success" that you can share? www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Some days are more on one end than others, but overall that is our goal. All rights reserved.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MAY 7, 2007

60) Search « Care2 Stats for June 2006 | Main | Does your organization have a community? For all the online petition naysayers out there heres a great example of how powerful online organizing is becoming. Cheers Best Regards, Lea Go [link] May 7, 2007 | Lea Go Copyright © 2008, Care2.com Or just a mailing list?

Social Media 28

Social Media Advocacy Wisconsin Case Study 28

Care2

MARCH 26, 2009

60) Search « SXSW Panels Offer Key Advice to Nonprofits | Main | GuideStar Study Says Nonprofits Need to be Transparent » Wednesday Mar 25 2009 Convio Releases Nonprofit Online Marketing Benchmarks Study Wednesday, March 25, 2009 at 10:02PM | by Allyson Kapin Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies.

Convio 31

Convio Benchmark Studies Social Media 31

See3

MAY 28, 2007

We have also found that if you are asking someone to create a public service announcement, it’s a good idea to give them some examples. The current Heinz contest is a great example. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Case Soup: Nonprofit Video Secrets Revealed!

Contest 40

Contest Generation Content YouTube 40

Care2

NOVEMBER 25, 2007

60) Search « Seats Still Available for the Internet Advocacy Roundtable | Main | New Trend Emerging in Deceptive List Growth? For example, Mary Tyler Moore acts as the JDRF’s international representative and has often represented the organization in its hearings with Congress. Its also dependant on timing.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

FEBRUARY 7, 2009

60) Search « The Joys of Google Grants, Part 2 | Main | The Joys of Google Grants, Part 1 » Sunday Feb 01 2009 Nonprofit Resolutions That Will Make A Difference in 2009 Sunday, February 1, 2009 at 08:56PM | by Allyson Kapin What are your nonprofit resolutions for 2009? February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

JUNE 22, 2007

Examples of serif fonts are Times New Roman and Courier New. Plain text is easier to read than italicized text, as I hope this example illustrates. Copyright © 2008, Care2.com Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Sans serif fonts do not have serifs.

Comment 31

Comment Social Media Advocacy email 31

Care2

DECEMBER 4, 2007

60) Search « Care2.com It will be a powerful grassroots greening machine; with bloggers, writers, and volunteers all contributing to local greening efforts; and held together by the added sticky-ness of good dynamic content, great search engine optimization, and of course that Web 2.0 Copyright © 2008, Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

MAY 15, 2009

billion minutes are spent on Facebook each day (worldwide) More than 20 million users update their statuses at least once each day More than 4 million users become fans of Pages each day A couple of examples: GreenPeace didnt have everything they needed to conduct an email campaign so they set up a Myspace profile.

Social Media 34

Social Media Tools Online Advocacy 34

See3

JANUARY 30, 2008

In philanthropy, for example, the people-to-people connectivity of a Kiva is not a new concept, but the internet makes it possible on a new scale. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? The change taking place with technology isn’t simply about operational efficiencies.

Proposal 40

Proposal Philanthropy Kiva Video 40

Care2

MARCH 4, 2009

4) Search Engine Optimization: Integrate keyword-rich content into your website that your target audiences want to read. For example, use “Donate” or “Contribute” but not both (Donate is probably preferable in that instance). My post can be read at [link] May 2, 2009 | param Copyright © 2008, Care2.com

Social Media 38

Social Media Content Practice Web 38

Care2

JUNE 13, 2007

60) Search « Blogrolls Best, June 15 Edition | Main | Care2 Featured in "Greenvertising" Report » Tuesday Jun 12 2007 Vlinks: The Webs Best Video Sharing, Vlogging, and Resources Tuesday, June 12, 2007 at 08:53AM | by James OMalley Youve heard of YouTube. All Care2 terms of service and privacy policies apply.

Vlog 28

Vlog Video Social Media Resource 28

Care2

AUGUST 12, 2007

60) Search « Care2 Stats for December 2006 | Main | New Studies Reveal Important Trends Facing NPOs » Thursday Dec 28 2006 Mobile Social Networks Get a Boost Thursday, December 28, 2006 at 12:33PM | by Hatef Yamini In the world of social networks, the end of 2006 represented a major milestone: MySpace went mobile!

Social Network 28

Social Network Mobile Social Media Network 28

See3

MARCH 12, 2008

The main example in the article is about matching programs. Matching gifts were another good example. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? This article is really about how some social scientists, economist types are looking at why people give. which often works with charities.

Charity 40

Charity People Giving New York 40

Care2

FEBRUARY 17, 2009

60) Search « Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan | Main | Recession Obsession – What Does The Future Hold For Online Fundraising? Online charity raffles help, also.see [link] for a local example out of Loudoun County, VA. February 24, 2009 | Laura Copyright © 2008, Care2.com

Demographics 45

Demographics Social Media Online Advocacy 45

See3

NOVEMBER 12, 2007

See3, for example, helped the American Jewish World Service create its documentary-style videos for YouTube and other Web sites, including the company’s own video portal, DoGooderTV. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Case Soup: Nonprofit Video Secrets Revealed!

El Salvador 40

El Salvador Story Philanthropy Camera 40