Remove Conversation Remove Metrics Remove Personal Remove Relationship
article thumbnail

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 2) Conversion Rates. 1) Traffic.

Metrics 318
article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

Google 277
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. For instance, you might encourage Facebook users to start a birthday fundraiser on behalf of your nonprofit or simply ask them to share your content with their personal networks.

article thumbnail

A Step-by-Step Approach to Personalization

Forum One

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101
article thumbnail

How to Use Social Media to Cultivate Donor Relationships

Achieve

But what about cultivating relationships with existing donors? Follow these steps to target your social media strategy for stewarding relationships with donors: Encourage donors to follow you on social media. Prioritizing existing donor relationships is important not only for securing donations for future. Just like.

article thumbnail

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. About Wistia.

Metrics 100
article thumbnail

Social CRM, part 2: Metrics vs. CRM

Zen and the Art of Nonprofit Technology

CRM stands for “Customer Relationship Management&# (not to be confused with “Cause Related Marketing&# - it came from the for-profit space. In the nonprofit world we use this acronym to mean “Constituent Relationship Management&# , generally. And what I’ve found is pretty interesting.

Metrics 154