Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

Bots needs to be designed increase engagement, support and inspire offline action. First, if you are not doing custom coding like the Einstein Bot , bots work best with close-choice questions that lead the user to more information or an action. The next step is figure out the script and pathways for the conversation.

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Script Ethiopia Nonprofit Facebook 103

Amy Sample Ward

JULY 29, 2011

There were some similarities and differences in both the questions and perceptions around engagement and community. The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. The questions he raised include: ??is Using Social Media.

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. Some points and examples we shared in response to questions: Fundraisers need to be experts in transmedia storytelling techniques and exploring new possibilities for sharing stories. Content is king.

Learning 86

Learning Donor Online Fundraising 86

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. I want to return to the whole dollars per donor metric and the question of whether we can put a dollar amount on social connections made through social networks.

Washington 85

Washington Metrics Facebook Donor 85

Amy Sample Ward

JUNE 6, 2011

Let’s start at the most fundamental place for this conversation. For this conversation, and those to have over the course of the next two days together at least, let’s work from the place that a movement is larger than coalitions. Look first at your organizational metrics. What is a movement? Or engagement?

Build 220

Build Community Technology Action 220

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. Tip: You can also get Google Analytics for your Facebook Page!

Tools 162

Tools Tech Map RSS 162

Bloomerang

AUGUST 28, 2023

From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization. Finalize your top options. Or, call when you need to.

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Profile Software Nonprofit Donor 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Micro conversions or steps.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Gets feedback and start conversations about their work. One of my favorite exercises is to get folks to take a minute to think of a question or conversation starter related to their communications goals or programs. Most people easily come up with a question. Social media metrics for nonprofits. ” .

Social Media 100

Social Media Effective Media Social 100

Connection Cafe

AUGUST 13, 2012

Post your comments in the form of a question. Conversions? Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? You should use certain key words. Pin things.

Facebook 51

Facebook Ratio Influence Social Media 51

Tech Soup

SEPTEMBER 16, 2013

They’re answering the question “how do I collect money online?” Adelaide, Australia: Mixing online with offline - building communities that take action. Guatemala: The Social Good Summit Global Conversation 2013 - Guatemala. Discover the Metrics that Matter with Vancouver ’s latest event video.

Social Media 54

Social Media Guatemala United Kingdom Local 54

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. This requires engaging in a conversation.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. We analyze the content that users spend the most time, referral traffic, and other key metrics over time.

Measure 97

Measure Policy Social Media Green 97

Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. The guest speakers then answered questions submitted by the viewing audience via chat. Data drives ACS' fundraising tactics and success.

Interaction 62

Interaction Fundraising Cancer Causes 62

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. And the sector is getting better at measuring social change and that there has been a lot of progress in the way the sector measures and reports on big social change outcomes.

Skills 96

Skills Reflection Management Aggregator 96

Nonprofits Source

JANUARY 23, 2023

However, you’ll want to log in more frequently to make necessary adjustments and maximize conversions. Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. That way, you’ll never question your ad performance. Landing page redesign.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What I most enjoy about doing face-to-face training workshops is the right after reflection questions: How could this learning experience been improved? The workshop was the first time I had used the game with fleshed out scenarios for the small groups to work and an assignment to have a discussion around planning questions: What's the goal?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

The question I want to ask is, what do web stats really mean, anyway? It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. But in many areas there will always be scope for offline delivery of a non-profit’s message. 6 Katrin 09.19.07 What content does the best?

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2009

Here's what the author said: "Funny, I clicked on this post from Twitter expecting a realistic conversation about the limitations of social media tools. Instead, it appears everyone took your question about being jaded to mean "How can I get un-jaded," and not, "Should I be jaded?"

Social Media 50

Social Media Change Social Media 50

Connection Cafe

AUGUST 1, 2017

During the webinar, we received a ton of questions regarding: When and how to start end of the year planning. So, with the influx of questions we received around preparing for end of year fundraising, I realized that these questions are probably on a lot of fundraisers’ minds these days. Danielle . Danielle .

FAQ 49

FAQ Giving Fundraising Campaign 49

DNL OmniMedia

FEBRUARY 16, 2022

You might consider questions such as: What are your current nonprofit digital marketing activities? Analyze key metrics in your database. Use your data to answer these questions: What was your most successful online fundraising campaign, and what digital marketing strategies did you use to promote it? Volunteer applications.

Digital 98

Digital Strategy Create Phase 98

Amy Sample Ward

MAY 14, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. They accepted questions via Twitter and then had an expert reply via the White House blog. A great example of using Twitter for real information exchange and for conversation. and more expensive.

Tools 100

Tools Tech Map Case Study 100

Connection Cafe

FEBRUARY 10, 2010

In trying to answer the question “What makes nonprofits great” they look at twelve exemplary “change makers” and come up with some quite surprising answers. For some industries such as Animal Welfare though, the metric is almost three times higher.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. Here's my AMORE step-by-step recipe: Set up a simple and small experiment , identify some outcomes and metrics. I don't mean to be cynical, but merely ask the question about its sustainability.

Analysis 50

Analysis Reflection Experiment Time 50

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Bring supporters into the conversation. . Bring supporters into the conversation. . Here are a few content ideas to help bring your supporters into the conversation: . Blog posts.

Digital 105

Digital Communication Tips Virtual 105

Nonprofits Source

SEPTEMBER 8, 2017

While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP). 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support.

email 89

email Marketing Strategy Fundraising 89

Amy Sample Ward

FEBRUARY 24, 2011

There were interesting conversations at every turn and I also had requests to share my notes and slides. I also encountered quite a few people asking very similar questions, or looking for the same resources. Below, you can find my full speech and slides, as well as links to address questions and requests from many of those I met with.

Slides 213

Slides Nptech Digital Case Study 213

CauseVox

JULY 6, 2021

Easily manage your event by giving you the power to make edits, add offline donations + tickets, and manage peer-to-peer. Caption: With CauseVox you can track your progress towards a dollar amount, but also add an activity metric to track things like miles walked, kilometers biked, hours of activity, and more. Customization.

Platform 97

Platform Fundraising Nonprofit Mobile 97

Bloomerang

JULY 19, 2021

This year, in particular, this is an important question. . With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Finally, develop dashboards and reports that will help you track your most important, frequently referred-to metrics.

Digital 93

Digital Marketing Fundraising Strategy 93

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. Bring supporters into the conversation. Even these digital-savvy individuals need a screen break from time to time, and direct mail can provide the perfect opportunity for offline connections.

Digital 52

Digital Communication Tips Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

It helps me to understand the questions, concerns, and everyday context of many nonprofits that want to embrace emerging media like social or mobile and to design and build peer exchange programs or Train-the-Trainers programs. Pick valid metrics in the context of an integrated campaign. What’s missing?

Facebook 101

Facebook Network Metrics Nonprofit 101

Whole Whale

JUNE 1, 2023

Moderate risk of harmful, legally questionable, dangerous or unethical advice without human oversight and backup. The question this raises is what standards of testing are there for automated chat solutions that are expected to drive this level of conversation with audiences like children?

Teen 52

Teen Test Advice Review 52

Care2

MAY 15, 2009

They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. They accepted questions via Twitter and then had an expert reply via the White House blog. A great example of using Twitter for real information exchange and for conversation.

Social Media 34

Social Media Tools Online Advocacy 34

Nonprofits Source

SEPTEMBER 8, 2017

While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP). 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support.

email 45

email Marketing Strategy Fundraising 45

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Is there an “offline” marketing push that you need to support/connect?

Social Media 106

Social Media Map Strategy Media 106