Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There is also a science to social and mobile media. Social Network Followers.

Track 184

Track Mobile Media Fundraising 184

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2012

Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? ” that I will be presenting at the Social Media for Nonprofits. What is Content Curation?

Content 101

Content Skype Learning Slides 101

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

Practice 339

Practice Online Fundraising Nonprofit 339

NonProfit Hub

NOVEMBER 12, 2014

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. By now you know that content marketing is all the rage, and we promise you, it’s just going to become a bigger deal in the coming year. Decide where your content will live.

Calendar 49

Calendar Content Track Marketing 49

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

Just testing this new feature in typepad that lets you automatically cross publish to Facebook profile. One key to be being efficient with the work flow is having tools that automatically post content to your profile from other sources. Right now, I'm not necessarily creating Facebook only content. See larger image here.

Typepad 61

Typepad Test Facebook Profile 61

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Top Content. Google Analytics Dashboard.

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Report Web Analytics Comparison 251

Media Cause

JUNE 10, 2021

With a growing appetite for more authentic and raw content — especially among younger Gen Zers — audio is a perfect fit to host live conversations for people to tune into or even participate in. — Janine Guarino , Sr. FB is adding new audio social options for some of its users. Account Strategist .

Audio 75

Audio Social Media Platform Media 75

Care2

JANUARY 27, 2014

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization.

Headline 69

Headline Meme Hype Plugin 69

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2009

The site streams volunteer opportunity content from sources like the Idealist, VolunteerMatch, and others. It's more than that - it as an API. (It looks very similar conceptually to the pioneering work from Social Actions.) Winners pushed power to the edges through their social networks and were agile, real-time learners.

America 91

America Social Network Challenge Reflection 91

Care2

AUGUST 12, 2012

For example, signing petitions, pledges, sharing your petitions or content on social networks and with their friends, family, and colleagues. A/B testing. Use A/B testing to test subject lines, graphics, donation landing page forms, etc. You know the old saying content is king? Do a homepage hijack.

Campaign 71

Campaign Support Strategy Contest 71

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

Online 71

Online Tips Calendar Test 71

Care2

MAY 13, 2014

For example, who sees and responds to your message is not based on some proprietary social network''s secret algorithms and you are not forced to pay a premium to target segments. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

For example, who sees and responds to your message is not based on some proprietary social network''s secret algorithms and you are not forced to pay a premium to target segments. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

email 70

email Advocacy Social Network Social Media 70

Care2

SEPTEMBER 10, 2011

2) Social Networks require their own list growth strategy: email open rates are on the decline, according to Pew, 61% of adult users are social network users, an increase of 9X since 2005. Roz Lemieux argued that where we are with social networks today is where we were with email in 1999.

Channel 63

Channel Data Strategy Tips 63

Care2

DECEMBER 16, 2013

This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook.

Facebook 78

Facebook Donation Disaster Social Network 78

Care2

JULY 16, 2014

Use the analytics to determine what sort of content is resonating with your audience. What sort of content are you putting out to the Twittersphere that your audience really needs from you? Try to produce that sort of content once a day or a few days a week depending on your capacity. Social Networking Trends Web 2.0'

Track 65

Track Twitter Analytics Metrics 65

Care2

SEPTEMBER 10, 2011

2) Social Networks require their own list growth strategy: email open rates are on the decline, according to Pew, 61% of adult users are social network users, an increase of 9X since 2005. Roz Lemieux argued that where we are with social networks today is where we were with email in 1999.

Channel 59

Channel Data Strategy Tips 59

Everyaction

APRIL 30, 2018

Personalized content could include different email series for alumni based on how recently they graduated, what they majored in, the field that they currently work in, and more. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Personalized content could include different email series for alumni based on how recently they graduated, what they majored in, the field that they currently work in, and more. Personalized content shows alumni that they are valued as part of the college community, and will increase their sense of connection.

University 40

University Practice Tech Mail 40

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Cloud 4 Good

FEBRUARY 15, 2022

The content of those emails should be customized to your organization, but here’s a good starting point: #1 Welcome Message: The first message in the journey is a basic welcome message to introduce the new subscriber to the organization and thank them for signing up. Adjust to fit those needs.

Marketing 59

Marketing Phase Nonprofit Gift 59

Care2

NOVEMBER 15, 2013

Facebook is pretty picky about what you can and cannot do on their platform, but the available tools and options are beginning to shift as they test what works for people and orgs, and what doesn''t. Embedded Posts are a simple way to place public posts - by a Page or an individual on Facebook - into the content of your web site or web page.

Facebook 75

Facebook Management Tips History 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

” Chelsea took a photo with her Smartphone and posted it on the Reddit, a community aggregation site where content is ranked and rated. 3: Social Networking. He described two types of online behaviors – content creators and curators. He said that photo sharing is really social grooming.

Social Media 114

Social Media Digital Mobile Trend 114

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2012

Note from Beth: Your web site is your home base is the heart and soul of your content strategy. Using a CMS to Make Your Website Social by Laura Quinn. But a good CMS can also facilitate constituent relationships in a number of other ways, including facilitating comments, blogs and social media.

Websites 104

Websites Social Facilitation RSS 104

Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. Social Networking Trends Video Web 2.0'

YouTube 28

YouTube Video Facebook Cisco 28

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

FEBRUARY 1, 2011

When it comes to the overall organization I track social media in three basic ways. Interaction (are people sharing our content? Right now our organization gets more than 20% of the traffic from the surplus of social media sites we are on. They were supportive and encouraged me to test and experiment. Book Tour?. ?Book

Social Media 190

Social Media National Interview Examples 190

Amy Sample Ward

MARCH 16, 2009

The creation and communication of this knowledge occurs in social networks of relationships, empowered by social media. Join us for a discussion and exploration of how social media are being used to accelerate our transition to a global sustainable culture. What is social media? - Jon Lebkowsky.

Social Media 100

Social Media Media Social Green 100

Tech Soup

NOVEMBER 22, 2013

55% of social networking happens from a mobile device. Donors are following their favorite charities on Facebook, Twitter, and other social sites. content to your social streams that leads to a mobile-optimized site. To-do: Map out a social media posting strategy designed to generate donations.

Turkey 59

Turkey Fundraising Phone Mobile 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

One where I’m simply aggregating nonprofit brands I discover on Google + that has over 700 nonprofit brands and more tightly curated list of nonprofit brands that are sharing content or engaging with their audiences in interesting ways. What content do you find resonating? How are you measuring that?

Google 98

Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2010

I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. This excellent post by my business partner, Geoff Livingston, provides some excellent tips for encouraging deeper engagement from your nonprofit's online social media friends and fans.

Offline 106

Offline Social Media Action Media 106

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

On Friday, I tripped down the rabbit hole of Google + field test with many other social media early adopters and nonprofit technology (#nptech folks) who were kicking the tires. Google + is Google’s new social sharing platform. The social network market place is already competitive on the second tier below Facebook.

Google 121

Google Community Social Stumbleupon 121

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

However, for the older generation of nonprofit leaders, many are not used to working this way and it feels uncomfortable or unnatural. However, many of these leaders have shifted from “Do we have to&# when comes to social media to understanding that it is important for the organizations. Criteria for Success.

Conference 93

Conference Social Media Atlanta Award 93

Care2

DECEMBER 29, 2014

They thought email was dying and that social networks like Facebook would be the new channel to raise money and inspire activism. Are there others that you should test in 2015 that maybe a better fit? If so, what can you do to improve it and make some of the content more engaging for your target audiences?

Hunger 76

Hunger Channel Review Nonprofit 76

The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. Two-thirds of Americans get at least some of their news on social media and those platforms prioritize video content because it commands attention.

Video 43

Video Create Guide Camera 43

Kindful

APRIL 12, 2021

You can use each social network for unique purposes. For example, given LinkedIn’s emphasis on business and professional networking, it may be most appropriate to highlight corporate sponsors, board members, or companies who offer employee matching on that platform. Don’t forget about your institutional funders!

Virtual 64

Virtual Donor Ideas Newsletter 64