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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

Campaign Monitor reports that emails with storytelling content have a 26% higher click-through rate than those without, indicating that storytelling captures readers’ attention and prompts action. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.

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4 Ways Nonprofits Can Start Using AI in 2024

Nonprofit Tech for Good

These innovative tools are revolutionising tasks by saving hundreds of hours of manual work through aiding in campaign creation, categorising and drafting email responses, assisting with content creation, and even automating donation processes to personalise and enhance the donor experience. The ChatGPT Plus Plan offers immense value.

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Before we get into scoring models and best practices, let’s take a look at the purpose of engagement scoring. Let’s get started!

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10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

Observe to learn members’ preferences and interest You likely have data on the purchases your members are making, the events they’re registering for and the content they’re downloading. We call this the Engagement Model and it’s a great way to measure how your members (and non-members) interact with your all products and services.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Back on earth, our discussion centered on this question: How is the role of associations in society changing and is it expanding, contracting, or being completely reshaped? In my way of thinking, this is the wrong business model. We make content to support people in that journey. Yes, he worked on space lasers!