Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100

Stats Web Statistics NTEN 100

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

Track 184

Track Mobile Media Fundraising 184

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Facebook Rolls Out New Metric: People Talking About. “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users.

Metrics 129

Metrics Facebook People Change 129

Roundtree

DECEMBER 8, 2022

Nonprofits often err by either underinvesting in their annual report or overloading it with too much content. Mission + Metrics (2-4 pages). Share key impact metrics. Include at least one picture and one key stat with each program. . The goal is to be efficient and effective with your words. Remind donors why you exist.

Report 52

Report Create Metrics Nonprofit 52

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page.

Content 41

Content Social Media Analysis Issue 41

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

email 52

email Rate ROI Social Media 52

Qgiv

NOVEMBER 9, 2023

Share stats and information that people can easily understand. Here are a couple key metrics: Donations : Have your donations increased? Social media engagement: Are people interacting with your social media content? Tell your impact story. People are more likely to support organizations that they feel connected to.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

NetWits

JULY 10, 2012

Make your blog the place where you produce original content that’s tailored to your audience. Remember, great content is the key to successful social media. You’ll even get real-time click stats! Create great content. The hard part is creating the great content. 6) Bonus: Create Engaging Content.

Social Media 251

Social Media Media Social Slides 251

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Integrate your blog /web site content via Blog RSS Feed Reader. Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”.

Facebook 97

Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2008

Ironically, I read a post from a month ago by Stowe Boyd called " Beyond Blogs: The Conversation Has Moved Into Flow " where he stats that conversation is moving from blog comments thread which is slow and static to a more fast form of conversation - the flow in Twitter, Friendfeed, and other places. Conversations are fragmenting.

Comment 50

Comment Metrics Conversation Twitter 50

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 213

Social Media Media Avatar Organization 213

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e.

Measure 50

Measure Impact Program San Francisco 50

Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. For $9 a month, PostRank will measure how engaging your blog or web content is. Do your website visitors find your content compelling enough to comment on and share on social networks? Or is your content a total snore and leaves people feeling un-inspired?

Social Media 65

Social Media Measure Tools Media 65

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. Too often I hear nonprofit communicators and techies bemoan the stats that their Executive Directors and boards want them to track – mostly follower counts and ‘Likes’. Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization.

Measure 96

Measure Social Media Media Social 96

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

NTEN

JULY 14, 2011

Even if you're using a content management system like WordPress or Drupal, by incorporating APIs, you can further enhance built in app-like functionality to create a highly customized experience. A prime example of what APIs can achieve with relative ease is optimizing content for web visitors based on location. What are APIs?

API 84

API Social Media San Francisco Integration 84

Tech Soup

MARCH 12, 2013

But these stats show how receptive people are to email after they've take an action. Mostly you decide what content to deliver for each action, coordinate them with other emails and review metrics periodically. They also have 5x more opens and 4x more clicks. Or new donors who then become sustaining donors.

email 55

email Marketing Registration Nonprofit 55

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. You should also consider planning a formal content strategy for posting 2-3 articles per week. Just like Google, LinkedIn has a search feature that relies on keywords and phrases to rank your profile and content in search results.

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. You should also consider planning a formal content strategy for posting 2-3 articles per week. Just like Google, LinkedIn has a search feature that relies on keywords and phrases to rank your profile and content in search results.

Linkedin 40

Linkedin Marketing Strategy Work 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The morning had two segments, beginning with content and small group exercises on several themes from the Networked Nonprofit including culture change , transparency , and simplicity. Geoff Livingston did a great job at live blogging the first section in the morning. Balancing Learning Through Content Delivery and Sharing Experience.

Reflection 103

Reflection People Network Colorado 103

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Craft a strong appeal by sourcing your content early. Engaging individual board members will help you to expand your potential reach by leveraging their personal and professional networks, and it could also provide you with some new content and stories.

Guide 73

Guide Giving Campaign Social Media 73

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! URL Shorteners – [link].

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post). Unique Blog Readers (content consumption ??? Chris Blow writes a blog called Unthinkingly.

RSS 50

RSS Typepad Files Feeds 50

Connection Cafe

JULY 22, 2013

Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? What content on the website is most popular? If we set up Goals, reviewing them post-launch is another great success metric. Content Strategy. Overall site visits. What’s Next.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Before we go too far, let me start by saying, “Content is King.” Without great content, the following tactics and tools are limited at best. Focus on producing great content all the time. 1) Learn From Your Content If you’re not learning you’re getting dumber! What content is being viewed for the longest time?

Site 50

Site Web RSS Build 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. Funded the infrastructure, and less well on content. We need metrics!

Game 50

Game Change Metrics Learning Environment 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Several reported difficulty in getting Google to show up-to-date stats, while others noted a very occasional loss in historic stats for an entire site. Let's define these: Visits.

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Screencast Analytics Measure Web 50

NetWits

DECEMBER 21, 2010

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. You should become one so you can get new content delivered weekly.

Metrics 247

Metrics Social Media Track Profit 247

See3

SEPTEMBER 24, 2007

He then shows some stats from comScore : * Over 133 million Americans watched online video in July — or 74% of US internet users. So while we don’t yet have all the metrics we need to show that video will actually improve/increase fundraising online, we know that this is the content people are gravitating towards.

Video 40

Video YouTube FAQ Metrics 40

Media Cause

DECEMBER 6, 2023

Annual reports are, well, an annual topic of conversation (or contention) at most nonprofit organizations, and the majority of for-profit companies and corporations. Try to pull as much as you can from existing content across your other communications channels to avoid duplicative efforts.

Report 64

Report PDF Stats Channel 64

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? s linking to you -referring URLs in stats program -google rss alerts (can be set to daily, as it happens, etc.) ??? to quantify exposure Time spent on page & Vote count from poll program ??? google syntax to show you who???s

Case Study 50

Case Study ROI Social Media Contest 50

CauseVox

JUNE 1, 2021

In order to maximize a short attention span, it makes sense to marry visual and written content. 3) Content Marketing. Content marketing is an excellent strategy for cultivating and retaining donors. It uses content as a way to engage, educate, and fundraise. For the average person, it’s less than 8 seconds.

Websites 52

Websites Fundraising Site Create 52