Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e.

Measure 50

Measure Impact Program San Francisco 50

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics.

Online 71

Online Tips Calendar Test 71

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? But these stats show how receptive people are to email after they've take an action. The work is done upfront.

email 55

email Marketing Registration Nonprofit 55

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. At the very least this will give you a benchmark to reference your progress. You should also consider planning a formal content strategy for posting 2-3 articles per week. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. At the very least this will give you a benchmark to reference your progress. You should also consider planning a formal content strategy for posting 2-3 articles per week. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 40

Linkedin Marketing Strategy Work 40

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? What content on the website is most popular? Content Strategy. Methodology. Overall site visits.

Analytics 37

Analytics Design Research Process 37

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Craft a strong appeal by sourcing your content early. Engaging individual board members will help you to expand your potential reach by leveraging their personal and professional networks, and it could also provide you with some new content and stories.

Guide 74

Guide Giving Campaign Social Media 74

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users.

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Several reported difficulty in getting Google to show up-to-date stats, while others noted a very occasional loss in historic stats for an entire site. What is your benchmark?

Screencast 50

Screencast Analytics Measure Web 50

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. The Nonprofit’s Social Media Content Planner. Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Care2

SEPTEMBER 10, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Avoid motion, like panning, fades and zooms.

Video 28

Video Interview Social Media Online 28

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions. This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. The Content Is Optimized And Segmented. Content Marketing.

email 89

email Marketing Strategy Fundraising 89

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The best measure a lot (but not too much).

Social Media 34

Social Media Trend Advocacy Online 34

Bloomerang

NOVEMBER 13, 2021

So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today. We need to know what metrics we need to be tracking. So we know for a fact the content without context is meaningless. ” Right.

Report 79

Report Measure Impact Process 79

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Session Content 1. link] wildlifewatch Not only that, but it shows how we took our return from this experiment and placed it within the programs website to show more dynamic content and interaction possibilities. But from my stats surcease of sorrow, I realized - some things you can’t keep score. This I hope and so much more.

ROI 76

ROI Social Media Slides Media 76

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Content is taking the Marketing industry by storm, and nonprofit marketers are no exception.

Story 54

Story Nonprofit Social Media Content 54