VisionLink

JUNE 19, 2012

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Measure, measure, measure! Choose keywords that you can use on ALL pages by testing them out on Google Adwords.

Content 205

Content Websites Strategy Adwords 205

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Content (utm_content). We’ll get to that next.

Donor 294

Donor Track Campaign Facebook 294

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results.

Analytics 321

Analytics Skills Knowledge Associations 321

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

Beneblog: Technology Meets Society

JUNE 22, 2013

Why Circumvention for the Purposes of Access is Crucial A Bookshare Briefing Paper Prepared for the Diplomatic Conference for Visually Impaired Persons The distributors of digital content often use technological protection measures (TPMs) to discourage the making of unauthorized copies.

Measure 181

Measure Technology Audio eBook 181

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. As you define your goal(s), also think about how to measure it. Create an engaged online community: success is measured by an increase in engagement, particularly comments and re-shares.

Social Media 98

Social Media Data Strategy Media 98

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

Associations 318

Associations Data Registration Analytics 318

Association Analytics

APRIL 4, 2022

Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. But don’t forget there could be value in creating goodwill and thought leadership with free services that you can’t always measure. Use it to create content or campaigns that are relevant to them.

Hosting 321

Hosting Virtual Associations Analytics 321

sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. The only completely reliable metric to measure email performance is conversion rate, which presents its own challenges, since conversion rates always lag behind open and click rates.

Benchmark 77

Benchmark Blackbaud Report Online 77

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Drafting and testing. Writing multiple drafts for A/B testing on social media. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. AI can help in quickly drafting responses.

Social Media 80

Social Media Images Video Media 80

Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. Define what exactly AI will and will not be used for. Conduct staff training.

Team 98

Team Tips Fundraising Training 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. A popular piece of content will stay for a longer period of time in the News Feed of your fans. Measuring Your Edgerank Score.

Measure 100

Measure Facebook Screencast Metrics 100

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. If you are new to the concept of an editorial calendar, it is a user-friendly tool for mapping relevant, compelling content to your media channels.

Calendar 117

Calendar Content Tunisia Strategy 117

Nonprofit Tech for Good

AUGUST 6, 2023

A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. However, this is not a universal rule.

Practice 243

Practice Fundraising Guide Channel 243

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable.

Measure 101

Measure Social Media Foundation Reflection 101

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). The audience should set the tone for your campaign, including the messaging and content creation.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Virginia 242

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.”

Measure 98

Measure Data Facilitation Teen 98

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Nonprofit Tech for Good

MAY 8, 2019

HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. Similarly, we’ve seen the coming and going of content management systems (CMSs) over the years. “We The web is always changing.

Online 246

Online Hunger Metrics Drupal 246

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Facebook Custom Landing Tabs + Measurement = Best Practice. Facebook landing pages give people reasons to like your page. It doesn’t have to be a static content either, it can change according to your organization’s activities. His words of wisdom: make sure that people who are not the page administrators also test it.

Measure 102

Measure Facebook Practice San Francisco 102

Qgiv

OCTOBER 17, 2023

Generate Emails with AI: Qgiv’s Fundraising Content Assistant uses AI to help nonprofit teams craft peer-to-peer emails in seconds, freeing up time for fundraisers to focus on building meaningful relationships with their donors. This automated security measure has resulted in a 97% drop in card testing on Qgiv forms.

Fundraising 59

Fundraising Press Test Industry 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Media Cause

JULY 14, 2023

Consider expanding beyond those platforms to test and reach a wider audience. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Follow accessibility guidelines!

Project 52

Project Digital Marketing Impact 52

NetWits

SEPTEMBER 5, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. They give you a way to prioritize content based on what resonates with your audience so that you can keep focus and REDUCE THE NOISE. Testing Your Visual Story.

Design 247

Design Web Guide Slides 247

AccelEvents

AUGUST 12, 2020

But now, with safety measures relaxing slightly, shifting to a hybrid event style will give you the best of both worlds. An events platform is a software tool designed for streamlining many administrative aspects of an event and allowing both the organizers and the attendees to focus on the content. Test, Test, Test.

Tips 90

Tips Virtual Hosting Feeds 90

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. When a user downloads that image, we know they’ve opened the email. .

Rate 122

Rate email Open Change 122

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. ChatGPT can help you create content, come up with fundraising ideas, and assist with event planning to support your organization’s mission. AI Writing Assistant.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Connection Cafe

SEPTEMBER 5, 2013

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters. Makes sense, no? Some tips for creating tasks….

Test 38

Test Design Donation Language 38

Whole Whale

MARCH 30, 2023

Channels for engagement : Knowing which channels your donors use to engage with your non-profit, such as attending events, volunteering, or sharing content on social media, can help you develop engagement strategies that resonate with them. Social media: Sarah follows Power Poetry on social media platforms and is active in sharing content.

Donor 52

Donor Build Demographics New York City 52

sgEngage

APRIL 19, 2023

How ChatGPT Works ChatGPT is an artificial intelligence model that generates content (generative AI) based on an amalgamation of secondary sources; early versions used written communication as a training dataset for the model and predicted the most likely next word based on the input data provided to the model.

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Model Italy Test Generation 69