Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Moreover, funders, evaluators, and program managers can have different goals related to programs’ implementations. How rigorous or complex should the analysis of impact data be?

Impact 120

Impact Management Organization Evaluation 120

sgEngage

JUNE 9, 2023

Table of Contents Grant Lifecycle Who Handles Grant Management for Grantmaking Organizations? Pre-Award Stage Generating Grant Guidelines Developing grant guidelines requires creating a comprehensive outline of the grant’s objectives, eligibility requirements, application procedure, and evaluation metrics.

Grant 52

Grant Management Award Evaluation 52

Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. Define what exactly AI will and will not be used for. Conduct staff training.

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Team Tips Fundraising Training 98

Nonprofits Source

MAY 15, 2024

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52

Map Digital Business Marketing 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. One of the biggest reasons your organization should use social media is how cost-effective it is.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. For example, what messages most effectively drive donations in your email campaigns? Return on Ad Spend (ROAS) measures ROI.

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Facebook Fundraising ROI Virginia 236

Qgiv

FEBRUARY 20, 2024

From navigating donor data to finding the most effective ways to communicate, AI for fundraising can be applied to many aspects of your organization to help lift some of the burden of changing the world. ChatGPT can help you create content, come up with fundraising ideas, and assist with event planning to support your organization’s mission.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Connection Cafe

FEBRUARY 12, 2020

The amount of digital content coming out of various departments and through various channels (website, social media, etc.) requires a solid content strategy. So, how do you define your content strategy? What is Content Strategy? Content strategy is a guide. There are a few accepted models for content strategy.

Education 44

Education Content Strategy Texas 44

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Candid

JANUARY 30, 2023

Effective branding also gives potential donors an accurate and compelling picture of your organization that encourages their vital support. Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Library of existing content. Professional support.

Nonprofit 119

Nonprofit Audience Library Research 119

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 103

Measure Twitter Campaign Celebrate 103

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Connection Cafe

OCTOBER 13, 2020

And with a goal as ambitious and nebulous as elevating community well-being, how do we evaluate success? In this post, we will explore some of the major steps to creating effective community health initiatives, and share one case study. There are many ways to measure program success. Program Success.

Community 49

Community Effective Create New Jersey 49

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. You need to constantly evaluate the data and analyze progress. ENA brings objectivity to the process by using the net promoter score as a tool to measure success. Is technology tying your audience in knots? Maybe stale programming is stopping the love?

Associations 221

Associations Leadership Question Wisconsin 221

Association Analytics

FEBRUARY 14, 2022

In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Evaluate Your Opportunity Costs. This is not a long process.

Analytics 169

Analytics Language Associations Case Study 169

Pamela Grow

FEBRUARY 27, 2024

Measurable. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Marketing is not just about producing powerful content and sharing it on your platforms. Plan a variety of engaging content. Segment your audience. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101

Personal Test Demographics Analytics 101

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

sgEngage

JANUARY 30, 2024

When trained properly, data processing AI tools can improve your nonprofit’s fundraising effectiveness by allowing you to focus more of your attention on donors with a high giving capacity and likelihood of long-term involvement. You’ll further test and refine the tool over time the more you use it to support your fundraising.

Tools 84

Tools Donor Fundraising Survey 84

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

Grant 98

Grant Google Problem Analytics 98

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Repeat what works – Keep using effective stories, calls to action, and emotional appeals.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

DECEMBER 17, 2020

Content Quality will be delivering Small Businesses: Eliminating likes will help small businesses. People would not rely on the credibility of an influencer but lookout for authentic content. The diminishing responses from influencers force brands to create their content and stand by it. Let’s explain it step-by-step….

Business 60

Business Influence ROI Italy 60

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

There are lots of debates in the amazing world of measurement and learning. Only measure impact, not process. The network on Twitter responded: If you’re overly emotional and reject quantitative data or unemotional and reject lived experience, you are less effective from Seth Godin shared by WSUCCSR. What do you think?

Story 121

Story Data Analysis Measure 121

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Evaluation of Sales Team Training Needs. Content Sharing and Management. Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification. Content and knowledge base management.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

fusionSpan

DECEMBER 18, 2023

At the heart of every effective Salesforce implementation lies a good data strategy. Scoring of how good a new lead or prospect is, so your team knows who to prioritize in their interactions, and so you can evaluate the effectiveness of your marketing. Automate aspects of your member journey.

Language 59

Language Generation Analysis Data 59

Forum One

SEPTEMBER 7, 2021

Website personalization is the process by which individualized, relevant, and targeted content is created to suit a user’s online experience. For example, images and content displayed on the homepage will change based on past clicking and scrolling behavior. One effective way is to take an agile approach to change management.

Websites 58

Websites Strategy Change Management Digital 58

The Modern Nonprofit

APRIL 18, 2023

Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). They help you visualize and empathize with your target audience, allowing you to create more effective messaging and strategies. This purpose should be the core of your mission statement.

Guide 52

Guide Donor Fundraising Social Media 52

NonProfit Hub

DECEMBER 14, 2016

In order to start testing, we have to have an understanding of the fundamental elements that make up an effective email appeal. Sometimes that trust is measured through email performance metrics like open rate, click-through rate, or donor-response rate. The only way to really know which is more effective for your donors is to test it.

email 28

email Effective Fundraising Test 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

And, if you are attending NTEN’s Nonprofit Technology in March, join me, John Kenyon, Andrea Barry, and Cindy Leonard for a session on designing effective technology training. ” ADDIE is an instructional design method that stands for Analysis, Design, Development, Implementation, and Evaluation.

Instructional Design 111

Instructional Design Instruction Instructional Training 111

Forj

APRIL 22, 2021

What should you consider when evaluating eLearning consultants? A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Creating a content development strategy. Creating a content development strategy.

eLearning 69

eLearning Consultant Guide Associations 69

ASU Lodestar Center

FEBRUARY 13, 2018

Preventative measures such as performance evaluations, self-regulation policies, effective donor communication approaches, ethical leadership, and social auditing serve as accountability enforcers in various capacities within an organization. Social Auditing.

Support 40

Support Donor Strategy Arizona 40

Tech Soup

OCTOBER 12, 2017

We'll help you build a social media strategy, including how to select platforms that work with different types of library content to create brand awareness, increase traffic, and meet community goals. On October 24, join us to learn how libraries can effectively use social media tools, even with limited staff and time.

Library 80

Library Social Media Media Social 80

Greater Giving

DECEMBER 15, 2022

This makes it much more likely supporters will engage with your content online. It’s important to record data to evaluate donor engagement and create new strategies for stewardship. Now is the time to go back to those marketing goals you created at the beginning of the campaign and measure your success.

Digital 75

Digital Marketing Donor Channel 75

NTEN

OCTOBER 21, 2014

Whether it''s in-person events, such as NTEN Labs or 501 Tech Clubs , online Communities of Practice or webinars , or deadlines for contributing content or applications - this weekly round-up has you covered. How do you listen to your community and generate content from it? Also, are you attending an NPTech-related event this month?

Los Angeles 62

Los Angeles Seattle Portland DC 62

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2014

I’ll be doing a session designing and delivering effective training with John Kenyon, Andrea Berry, and Cindy Leonard on March 14th at 10:30 am. I will also be doing the lunch keynote about on measurement and learning. And, if that wasn’t enough, will do a mini-workshop on using content curation for professional learning.

Conference 113

Conference San Diego New York City Social Media 113

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Email marketing is an effective channel but your message is often isolated to people who already know you exist.

Digital 111

Digital Marketing Guide Chapter 111