article thumbnail

Weave a Safety Net—Find the Right Strategic Partners

.orgSource

We advocated fiercely for our members to get protective resources. When the Public Health Department was looking at how to reopen safely, they had a sounding board, and we were able to collaborate to develop successful solutions. Nancy and Kristine’s partner organizations certainly derived benefits from their collaboration.

Milwaukee 221
article thumbnail

Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

The idea is to prevent you from investing precious resources in merchandise or services that people don’t want. The idea is that what you build gets validated by the marketplace and you invest resources where there is evidence of a return. Ries turns product development away from outcomes and describes it as a journey of discovery.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Build a Digital Ecology–Promote IT Collaboration Across Your Organization

.orgSource

It sounds instantaneous—as if you could type a few commands and new software would magically turn your organization into a super-powered generator of member engagement and delight. To become a digital business everyone in the organization must use their IT tools to collaborate. We need another term for “digital transformation.”

article thumbnail

How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

It’s time to get more nuanced – focus on what’s bringing the most value to your members and what level of effort (dollars or team resources) it takes to deliver that revenue. At first glance, the idea of making more revenue through fewer sales might sound more enticing. How can you set up better collaboration and document sharing?

article thumbnail

Get More Out of AI, Start Chatting

.orgSource

Develop a chatbot that recommends relevant resources, such as whitepapers, webinars, or online courses, based on a member’s current needs and interests. How you proceed will vary depending on your organization’s goals and resources. Ideally, a copywriter, a marketer, and an IT staffer would collaborate to develop the scripts.

Las Vegas 221
article thumbnail

Resilience Rides the Waves of Disruption

.orgSource

Although the firm that I worked for was one of the leading providers of association software, when the company saw the investment in resources and time that was needed to switch to the new technology, they decided to stop production. “On “Microsoft revolutionized the software industry, and I was laid off.

Milwaukee 221
article thumbnail

The End of Expertise and How Associations Must Adapt

The MatrixFiles

Members are asking for resources they can use to bring people together and enhance trust within their communities. Social media and sound byte journalism is making it harder for associations to share balanced research, facts, and perspectives What are associations doing/should be doing to shore up trust in their industries?