Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2008

Photo by Sean Drellinger. That brought me to the question of "What are effective ROI storytelling techniques?" Their online community creates a connection with the customer during and after the sale being handled by channel. What are your techniques? I'm focusing on Part 4: Effective Ways to Make Your Case.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. Remember that you need to promote your event through all your digital and offline channels as appropriate – email, web site, flyers, and other social channels too.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

” I think instagram is a terrific platform to do that – if you have a culture that is comfortable with mixing it up and, of course, people who like to share photos. .” It boils down the techniques to simply: Curate, Snap, Hashtag, Engage, and Repeat.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

Here’s how it works, according to their recent Facebook and Tumblr posts: The Nature Conservancy has used photo contests to crowdsource photos from its network through social media in the post, as far back as 2008 when it ran a contest on Flickr. There are some obvious benefits: Engaging its network beyond the like on Facebook.

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The Modern Nonprofit

APRIL 7, 2024

Social fundraising campaigns allow donors to rally around individuals through status updates, photos, videos and more. With the right mindset and techniques, fundraisers can transform what feels like a burden into a rewarding experience of community, purpose, and achievement. The key is making participation fun and frictionless.

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Challenge Donation Tips Fundraising 59

Connection Cafe

FEBRUARY 23, 2017

Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. This was a 21% year-over-year increase and represents a continuing shift by donors to consumer-oriented engagement channels. 1) Go Mobile, Now! Here’s a quick video to show you how.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2017

Email is a depersonalized channel of communications because you don’t see the effect you’re having on the person receiving the email. The research study found that the expectation of assumed availability is what exhausts people and the anticipation of work creates stress that can lead to burnout. ” Individual Techniques.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2019

Photo by Equal Rights Advocates. The photo above is from a mini-workshop I did as part of Wake International’s “ Tech2EmpowerUSA.” I had not been in the room before, although I did see photos. ” at Twitter Headquarters this week. And, I only had 15 minutes to set it up.

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Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2011

Flickr Photo by Beth Kanter. I’ve been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement. Don’t feel you need to enter every channel without a reason for being there.” Elliot Harmon.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Sharing photos from reunions or Alumni meetups on campus is another way to make that connection like this Twitter example above from Ramah Seminar. Use Nostalgia (old class photos) to Spark A Trip Down Memory Lane.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

So having a few brainstorming facilitation techniques to use with your team, is useful. That’s a fancy name for your “pantry” or your sources – like photos, existing reports, or videos. What tools, techniques, or work flows work for you? It starts with ideas and brainstorming.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2010

I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media.

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Get Fully Funded

OCTOBER 13, 2022

According to the OneCause guide to text-to-give , this is an ideal donation channel because it utilizes devices donors are already familiar with and works well at auctions and other events. In order to successfully market your text-to-give options, you should: Promote through all channels. Make your call-to-action stick out.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Include photos of the donors or the company logo whenever possible.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Flickr Photo by PetitPlat - Stephanie Kilgast. Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques. Staff were asked to use a technique called “ Rose, Bud, Thorn ” to identify strengths, challenges, and opportunities for change.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

You could pick any channel, social or otherwise to set up an a/b test hypothesis. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit? It isn’t a matter of that “photos do well on Facebook, it is which photo.”

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. Some points and examples we shared in response to questions: Fundraisers need to be experts in transmedia storytelling techniques and exploring new possibilities for sharing stories. A multi-screen world. Every organization, individual has the opportunity to be a media organization.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. A way to track process. Many entry points, non-linear.

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Qgiv

APRIL 10, 2023

Use multiple communication channels to share your text fundraising campaign with your supporters. For social media, post a photo of the keyword and number, or create a short video appeal for your cause. How you emotionally appeal to your donors for your campaign amongst different communication channels should be consistent.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Flickr Photo by Lululemon. The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2007

Flickr Photo by Villoks Many people around the world are supporting the Monks in Burma by wearing red t-shirts today or participating in vigils like this one in Cambodia outside the Burma embassy. Google announces " Broadcast Your Cause, " a nonprofit channel on YouTube. He also shares the key points of his presentation here.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2010

Photo by Dietrich of Joey Chestnut, Winner of the 4th of July Hot Dog Eating Contest. This can be put practice by using listening (and engaging techniques) for program development. Photo by Salon De Maria. Cut Up The Salami Into Smaller Pieces (Photo by TalkoftheTomatoes). Let me explain. Three Tips for Getting Started.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2009

Photo by Media Fury Choose Your Own Adventure is a series of children's gamebooks first published in 1979. We'll include a live question and answer and a back channel discussion with experts and practitioners sharing their expertise and knowledge. Final Q&A: 40 minutes. The Breakout Tracks. Listening/Engaging. Storytelling.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

I might audit their Facebook best practices and other social media channels. Don’t be so focused on getting through your lesson plan if you feel that participants need understand the content in a different way. The photos above are from a Train the Trainers workshop I did in Tunisia.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2011

Would participants learn more and have greater impact if panel designers incorporated different techniques such as visual learning and if they designed for more audience engagement? Photo by Devon Smith. Yet, many conference panels are designed to accommodate only one or two styles of learning and go shallow instead of going deep.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2011

Some are tool specific The Twitter Ladder or the Facebook Ladder or it may describes different levels of engagement across channels. Flickr Photo by Gary Hayes. What are the techniques and methods for moving people up the ladder? Maybe it takes the form of collaboratively interupting the results of the evaluation.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2007

This photo is from the Humane Society's recent "Wendy That's Not Right" campaign. This technique is the " hold a sign meme " where you ask your community to send photos to flickr of you (or your animal) holding a protest sign. The flickr pool of photos is here. And please only send photos.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

Photo by Metro Library and Archive. I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. Photo Views. Tagging photos. Promoting through other channels (blog post, Twitter, speaking engagement, etc). Page Views.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Photo by Fensterbme on Flickr. Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. Start with an accounting of what video and photo assets you already have, and see how they can be put to work for your year-end plans. How big is video online?

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Video El Salvador Donation Fundraising 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

Photo by Stuck in Customs. The biggest challenge to becoming a content curator is getting past the feeling of “ content fried ” or so much good content and so little time to digest it. There are techniques that we can use to minimize feeling distracted and with some discipline make it of our work flow.

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Tech Soup

SEPTEMBER 17, 2013

TechSoup's Global Content and Community Coordinator and resident digital storytelling expert Ale Bezdikian says: If you're just embarking on your journey into social media visual storytelling using photos and videos, it's easy to become overwhelmed by the depth of information out there. Where do you start? That's how it works!

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Photo by Caveman92223. How much are you paying to acquire customers via other marketing channels? And what proportion is being directed into channels that you cannot accurately measure? . I'm enjoying how Robin Broitman aggregate links about social media. Take her ROI and Measurement list. Make a note of ROI benchmarks.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2012

Group Photo with Certificates. Participants had digital copies of the powerpoints translated into french and used their laptops to follow along. We used real-time translators and participants used headsets to tune into the language channel of their choice to understand what was being said.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

Photo by Dietrich I love the Red Cross's approach to scaling its engagement strategy by involving the whole organization - it is spelled out in their strategy handbook and policy guidelines. Getting Started: You Don't Have To Be Joey Chestnut The photo above is Joey Chestnut who won the Nathan's hot dog eating contest in 2008.

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