Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

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Social Media Integration Tools Tips 126

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera.

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Channel Sierra Leone Story Digital 249

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Social media audiences continued to grow in 2017.

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Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

Here’s how it works, according to their recent Facebook and Tumblr posts: The Nature Conservancy has used photo contests to crowdsource photos from its network through social media in the post, as far back as 2008 when it ran a contest on Flickr. There are some obvious benefits: Engaging its network beyond the like on Facebook.

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Conservancy Contest Examples Congo 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The audience laughed. The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. The challenges: Explosion of online media channels. I also shared some points about the importance of creating audience personas before you start crafting stories.

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Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2011

Flickr Photo by Beth Kanter. I’ve been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement. Don’t feel you need to enter every channel without a reason for being there.” Esteban Contreras. ?&#

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Advice Social Media Media Social 102

Get Fully Funded

OCTOBER 13, 2022

According to the OneCause guide to text-to-give , this is an ideal donation channel because it utilizes devices donors are already familiar with and works well at auctions and other events. In order to successfully market your text-to-give options, you should: Promote through all channels. Make your call-to-action stick out.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Flickr Photo by PetitPlat - Stephanie Kilgast. Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques. Staff were asked to use a technique called “ Rose, Bud, Thorn ” to identify strengths, challenges, and opportunities for change.

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Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2010

I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media.

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Offline Social Media Action Media 106

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

(Having 300 people and doing a participatory style of teaching gave me an opportunity to use some of my facilitation techniques for large groups that are in my tool set – and because colleagues have asked me to share tips about it, expect that in another blog post next week.). What tools, techniques, or work flows work for you?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

This is where you identify the learning goals, audience needs, existing knowledge, and other background by doing audience research. Ideally, audience research should be done before you design your workshop or course. I might audit their Facebook best practices and other social media channels.

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Instructional Design Instruction Instructional Training 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. Sharing photos from reunions or Alumni meetups on campus is another way to make that connection like this Twitter example above from Ramah Seminar. Use Nostalgia (old class photos) to Spark A Trip Down Memory Lane.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Include photos of the donors or the company logo whenever possible.

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Charity Lesson Marketing Digital 128

Qgiv

APRIL 10, 2023

Text fundraising is a great tool for your organization to increase fundraising and expand your audience reach by allowing supporters to donate through a simple text message. Use multiple communication channels to share your text fundraising campaign with your supporters.

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Guide Fundraising Platform Campaign 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. You could pick any channel, social or otherwise to set up an a/b test hypothesis. It isn’t a matter of that “photos do well on Facebook, it is which photo.” Here’s the method.

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Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Flickr Photo by Lululemon. The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels.

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Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2011

Would participants learn more and have greater impact if panel designers incorporated different techniques such as visual learning and if they designed for more audience engagement? Photo by Devon Smith. I truly believe that the more engaged the audience the better learning and the better retention.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2009

Photo by Media Fury Choose Your Own Adventure is a series of children's gamebooks first published in 1979. We'll include a live question and answer and a back channel discussion with experts and practitioners sharing their expertise and knowledge. The Learning Objectives. Final Q&A: 40 minutes. The Breakout Tracks. Storytelling.

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Digg Storytelling Social Media Channel 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

Photo by Metro Library and Archive. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media.

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Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

NPtech Colleagues: @zanarama Zan McColloch Lussier @ericamills Erica Mills @seattledrury Peter Drury photo by Akhtar. Don’t Just Research Your Audience, Make Them Part of the Presentation. Photo by Microsoft Global Citizenship. So, how can you do that in a keynote with several hundred people in the room?

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Knowledge Seattle Social Media Measure 97

Tech Soup

SEPTEMBER 17, 2013

TechSoup's Global Content and Community Coordinator and resident digital storytelling expert Ale Bezdikian says: If you're just embarking on your journey into social media visual storytelling using photos and videos, it's easy to become overwhelmed by the depth of information out there. Where do you start? That's how it works!

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Social Media Guide Media Social 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

Photo by Stuck in Customs. The biggest challenge to becoming a content curator is getting past the feeling of “ content fried ” or so much good content and so little time to digest it. There are techniques that we can use to minimize feeling distracted and with some discipline make it of our work flow.

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Content Skills Feeds Tutorial 139

Connection Cafe

DECEMBER 8, 2020

Start with their past preferred communication channels. Fundraising Techniques. Choosing emotional photos that are relevant to your campaign may motivate more people to give to your organization. Make sure you’re using the right marketing techniques to dramatically boost your donations. Personalized Outreach.

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Practice Donation Online Fundraising 33

Pamela Grow

DECEMBER 14, 2023

Understand your audience. Note the strategies used in each example that may also appeal to your audience. Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists. You’ve probably heard of the narrative technique “show, don’t tell.”

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Tips Storytelling Images Camera 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 21, 2010

She is going to share with you all her secrets, her tool bag, and other tips for using social media to create instructional materials, research your audience, deliver your workshop and follow up. If this isn't enough, she'll be giving away three free copies of Cliff Atkinson's new book, The Back Channel, required reading for trainers.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions. Source: grist.

Measure 97

Measure Policy Social Media Green 97

Tech Soup

APRIL 6, 2015

If you somehow missed #TheDress, here's the scoop: One day, someone posted a photo of a dress to Tumblr and asked if people thought it was white and gold or blue and black. Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. What Dress?

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Meme Nonprofit Reddit Facebook 36

Connection Cafe

JUNE 30, 2017

Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. The ‘old rule’ that donors who come in via one channel should be communicated with through that same channel. Breakdown the Silos.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 13, 2008

Photo by Markpolous I am one week before the NTC , Day of Service , and Penguin Day and it's pretty crazy to say the least. I wanted to get my schedule in one easy to reference place (for myself) and think about how to incorporate some new panel moderation/panel techniques into my practice. s like a new set of antennae."

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. This should give you a reality check and avoid assuming that your audiences uses the same words as your staff or you.

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Literacy Skills San Francisco Adwords 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 15, 2008

He chronicled his story and work in Bangladesh using social media tools and engaging story telling techniques. One thing that I've discovered that if you want to be an effective user of social media - watch people who are good at engaging audiences in the conversation. Watch how tells the story of what he did and how it had impact.

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Social Media Action Personal Difference 61

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

Twitter Photo by Jennifer Barr @rjenbarr. a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience. Yesterday, I spent most of the day offline at the Wisdom 2.0

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Brain Mind Offline South Africa 104

Qgiv

JUNE 23, 2021

Your nonprofit’s fundraising team should be consistently using your data to improve your techniques! Segment your audience and individualize your appeals, receipts, thank-you notes, and newsletters with: . Use media like photos and videos to describe your mission and encourage donors to become emotionally invested in your work.

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Campaign Effective Fundraising Nonprofit 98

Achieve

FEBRUARY 9, 2024

However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. This way, you can bring audiences from one channel over to the next, increasing your number of touchpoints.

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Digital Communication Tips Poll 52

Bloomerang

MARCH 4, 2024

Additionally, testimonials can help build trust and credibility with your audience, as they provide real-world examples of the positive impact your organization is making. Storytelling techniques Craft these stories with care, using narrative techniques that engage the emotions of your readers.

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