Bloomerang

APRIL 11, 2023

What channel do they spend the most time on? What are they looking at on those channels? Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. Create a unique event hashtag.

Contest 83

Contest Headline Social Media Survey 83

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. How to use it : If you are looking to justify experiments in new social channels or digital advertising, this is where to begin.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook.

Results 95

Results Data Charlotte Measure 95

M+R

FEBRUARY 4, 2021

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. SMS was 2020’s hottest not-so-new channel. Texting is getting up close and personal.

Fundraising 98

Fundraising Gift Rate email 98

Forum One

FEBRUARY 28, 2023

Tools and channels that house data often do not make it easy to navigate. Here are a few sample questions you might consider adding to your list: How fast are we growing? For many organizations, different departments have different data storage requirements and they end up with their data stuck in different platforms.

Data 64

Data Analysis Map Accessibility 64

Get Fully Funded

APRIL 20, 2021

I mean everything, including checking the central email account, updating the website, sending out email communication, and updating social channels, as well as everything you do to run your programs. Be sure to ask for work samples if appropriate for the work you are requesting. How Much Does a VA Cost?

Virtual 116

Virtual Work Calendar Nonprofit 116

Amy Sample Ward

DECEMBER 2, 2009

." Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

Web 114

Web Bookmarking Metrics Twitter 114

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. Acquisition of email names - while that metric is important to "management" to justify social media effort - there is a need to track other metrics. The panels, judges, twitter moderators and audience rocked!

Social Media 50

Social Media Reflection Media ROI 50

Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.

Online 71

Online Tips Calendar Test 71

Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Topic : Strong Connections: Linking Strategy, Goals and Metrics.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Bloomerang

JULY 5, 2021

Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. Establish clear success metrics. It also includes sample templates, worksheets, and my Creative Ways to Thank Your Donors guide with 72 ideas you can use!

Donor 141

Donor Strategy Retention Relationship 141

Amy Sample Ward

OCTOBER 18, 2011

This increased activity in a public channel is increasing search results on Google too. Metrics that Matter. Ted Fickes’s guest post on the Care2 Frogloop blog explains how this new feature impacts the way nonprofits are sharing news and updates.

Facebook 196

Facebook Change Tutorial Plugin 196

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Amy Sample Ward

SEPTEMBER 15, 2009

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. The back channel will be moderated by even more experts, who will add additional insights and answer participants questions.

NTEN 105

NTEN Media eLearning Case Study 105

Care2

DECEMBER 30, 2012

If you build a strong relationship with constituents on social media (or any channel) and move them up the engagement ladder, you can convert a percentage of them to donors during the course of your relationship with them. That is the value of social networks.

Social Media 78

Social Media Raise Money Media 78

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

The Web section offers a sampling of numbers only data. What is interesting is how the web metrics include a mix of traditional web analytics and social media metrics, in this case number of friends on myspace (454) and views (see above) on its youtube channel.

Indianapolis 50

Indianapolis Museum Arts Myspace 50

Amy Sample Ward

FEBRUARY 1, 2011

How Journalists Are Using Social Media to Report on the Egyptian Demonstrations – "The demonstrations are continuing despite the government’s attempts to block communications channels, including the Internet, SMS, TV broadcast by journalists, and mobile networks.

Web 120

Web Broadcast Arts Bookmarking 120

Care2

SEPTEMBER 7, 2012

This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.

NTC 51

NTC Minneapolis Facebook Audience 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

Here’s quick sampling: LA Universal Preschool. They discovered that Twitter has value as a listening channel to support their overall communications strategy. Children Now and Partnership for Children and Youth explored how to begin to integrate social media content channels into their newly designed web sites.

Social Media 99

Social Media Network Media California 99

Amy Sample Ward

MAY 14, 2009

Moderator: Amy Sample Ward, NetSquared. View more presentations from Amy Sample ward. Email is a critical channel. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Web metrics, talking to people, emails (who opens, clicks, etc.).

Tools 100

Tools Tech Map Case Study 100

Connection Cafe

AUGUST 9, 2013

Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small. I cover more —mobile, channel integration, messaging, structure—in a recent AFP webinar, which you can watch here. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey.

email 48

email Campaign Test Benchmark 48

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Free Download: Sample Week of Nonprofit Social Media Content. Conversion Rate.

Social Media 122

Social Media Track Conversation Media 122

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Provide them with graphics, sample posts, press releases, email templates and more. Offer to promote them and their work or product by featuring them on your website or sharing on your social channels. Will the money be used much further down the road?

Guide 73

Guide Giving Campaign Social Media 73

NTEN

JANUARY 22, 2009

From questions about the actual production of the files, to distribution, to listener metrics and feedback, there are plenty of moving parts that can raise questions. Don't neglect to market your podcast through existing channels. Use your podcast for what it can deliver more effectively than other methods.

Podcast 59

Podcast Audio Music Support 59

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. The playlist also looked different for different types of nonprofits — every single environmental group that reported data in our sample experienced a decrease in year-over-year overall revenue. Let’s dig in!

Fundraising 106

Fundraising Gift Digital Trend 106

Amy Sample Ward

DECEMBER 3, 2012

As part of that role, I was in charge of our various social media channels, including Twitter, Facebook, and LinkedIn. Watching the metrics every week, though, it was clear we weren’t looking just for traffic to the blog. Here’s a case study of my own! To Link or Not to Link. Wow, that’s when things got interesting!

Measure 222

Measure Review Network Case Study 222

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. GivingTuesday is the biggest generosity movement in history. 1) Define your narrative.

Storytelling 271

Storytelling Tips Social Media Story 271

Care2

AUGUST 7, 2007

We took a sampling from all of the Causes to get a sense of what the potential is. There are currently about 8,000 Causes, and we sampled about 10% of them. Lots of zero dollar donations in that sample (555 out of the 774 we sampled). Ive just one question: How did you select your sample of causes used in your analysis?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

We took a sampling from all of the Causes to get a sense of what the potential is. There are currently about 8,000 Causes, and we sampled about 10% of them. Lots of zero dollar donations in that sample (555 out of the 774 we sampled). Ive just one question: How did you select your sample of causes used in your analysis?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 15, 2009

WomenWhoTech: Tools Galore View more presentations from Amy Sample ward. Email is a critical channel. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.).

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

" So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums? What do you think? Perhaps there is a lot to learn from headline writing skills.

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Social media metrics mavens know that both qualitative and quantitative data is needed. Social media metrics mavens are members of the Spreadsheet Association Society, whether it’s a google spreadsheet shared online or Microsoft excel spreadsheet. Shonali Burke says, “Especially for nonprofits with limited resources.

Measure 115

Measure Social Media Tools Media 115

EveryAction

AUGUST 17, 2016

Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now! Your donor software should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc. FYI - this is a long read.

Software 100

Software Donor Management Template 100

sgEngage

MAY 17, 2021

CASE has contributed to the dialog through a number of resources available to our members from our recent Currents cover story, “ Reckoning with the Past ,” to our extensive library collections of subject guides and samples related to renaming, how to talk about race, and other critical topics. Do you anticipate this to continue?

Education 55

Education Conversation Giving University 55