Benchmark Channel Metrics Sample 
M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Total advertising investment — including both digital and non-digital channels — increased by 13%.
Neon CRM
AUGUST 24, 2023
Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.
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M+R
FEBRUARY 4, 2021
One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. SMS was 2020’s hottest not-so-new channel. Texting is getting up close and personal.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 10, 2011
Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.
Care2
DECEMBER 30, 2012
According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 15, 2009
Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. Acquisition of email names - while that metric is important to "management" to justify social media effort - there is a need to track other metrics. The panels, judges, twitter moderators and audience rocked!
Care2
AUGUST 22, 2013
Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Respond to people who engage with you on social media channels.
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