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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. To See The Big Picture.

Marketing 246
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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends.

Trend 221
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52
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Year-End Reporting: Data-Driven Ways to Tell Your Story

Forum One

Though annual reports can come at any time, a key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. Data that helps you make a decision, refine your strategy, or optimize a channel.

Story 59
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Three Imperatives for the Modern Nonprofit CFO in the Digital Age

sgEngage

And because the digitalization of finance is happening so quickly, we need to be ready to take on new challenges while demonstrating exceptional nonprofit stewardship. For an in-depth look at the report from a nonprofit perspective, watch the entire “Gartner’s Imperatives for the Nonprofit CFO” webinar on demand.

Digital 76
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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

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Paid Media Reporting Series, Part 1: How to Build + Use Paid Ad Naming Conventions

Media Cause

If you work in digital media, you’ve probably encountered this confusion a handful of times. . Now picture the alternative. When you pull a report in Excel or Google Sheets, it’s informative and just makes sense! When you pull a report in Excel or Google Sheets, it’s informative and just makes sense! Let’s get started! .

Report 52