Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Its true impact has yet to be measured, but Twitter, Facebook, Foursquare, and every other social media platform have already caused a revelation in how people want to communicate. They want to connect.

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Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. Post your comments in the form of a question. Respond to comments. You should use certain key words.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. Since many policy makers (or their staff) may be monitoring social channels, it is another benefit. If other leaders in your field are using social channels, your CEO can easily connect for leadership conversations.

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Amy Sample Ward

NOVEMBER 23, 2011

. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. One of the core principles in community engagement is to use the tools your community is using.

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Amy Sample Ward

APRIL 8, 2011

You can join the conversations in the comments, or click through to the original posts to find what others are saying. government is working on a new warning system to replace their oft criticized five-color coded terror index, and according to a new document obtained by The Associated Press, they're turning to Facebook and Twitter."

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. CTA matched to the right channel or combination of channels.

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Amy Sample Ward

JULY 29, 2010

You can join the conversations in the comments, or click through to the original posts to find what others are saying. on Twitter and Facebook. I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of July 29th).

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Tech Soup

DECEMBER 14, 2012

By now, you've probably heard all the benefits of building a social media presence on Facebook or Twitter. So what's the secret to maintaining a popular Facebook profile or Twitter account? Learn how to maximize the reach of your nonprofit or library's posts to Facebook. TechSoup's Social Media Resources.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline?

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Connection Cafe

APRIL 14, 2017

Direct mail and other traditional fundraising channels are. And most of the growth in online is just simply cannibalization from other channels. The fastest growing age cohort on Facebook is 65+. 62% of online adults 65+ now use Facebook. Whether it’s an online or offline donation, great donor stewardship is critical.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

Yesterday, I spent most of the day offline at the Wisdom 2.0 a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience. Yesterday, I spent most of the day offline at the Wisdom 2.0

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

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Amy Sample Ward

JUNE 24, 2010

I’m thrilled to have the chance to share an interview with her here and encourage you to add your questions in the comments! What’s the difference between online and offline marketing – or is there one? You can also find me on our Facebook Page and I’m kivilm on Twitter and Slideshare.

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Tech Soup

MAY 26, 2011

Causes has recently expanded their Facebook offerings to allow fundraising via custom tabs for pages. ACS collects data by tracking what is happening online and offline. Fundraising channels needs to be integrated. Strategy is key as it cuts across new and traditional media channels.

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Tech Soup

DECEMBER 14, 2012

By now, you've probably heard all the benefits of building a social media presence on Facebook or Twitter. So what's the secret to maintaining a popular Facebook profile or Twitter account? Learn how to maximize the reach of your nonprofit or library's posts to Facebook. TechSoup's Social Media Resources.

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Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. He also has an excellent Facebook page and a dynamic website that provides information on the candidate, policy positions, and opportunities to get involved. Share in the comments below. development. Learn more about Greg on LinkedIn.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. Their job is to create, edit, repurpose, identify content across all our channels.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. Seattle Symphony created flashmob and promoted it with Facebook, Youtube, and Twitter effectively. It directly increased ticket sales.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

It’s easier to understand the culture behind tools like Facebook and Twitter when you spend some time posting your own pictures and experiences. That you feel it is okay to spend some of your work day investing in your knowledge and you gather wisdom from your professional networks, including via social media channels.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. It was a fairly arbitrary goal and I had no expectations.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 12, 2008

You already know Facebook, MySpace, LinkedIn et al???now Described her organizational's first conversations - our audience is on Facebook and why aren't we there? they have a YouTube Channel. Managing the content so people don't inappropriate comments. Let the crowd remove the posts and flag in appropriate comments.

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Care2

JUNE 5, 2009

Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US. For now, direct mail fundraising -- especially when used in a multi-channel strategy -- continues to bring in the most revenue. Encourage your offline members to donate online so you can capture their email addresses.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

Many people left comments reflecting on how the landscape has changed for fundraising on social networks, including James Wu from Acumen who graciously expanded his thoughts into this guest post. And we have to remember, one of the things that makes Twitter, Facebook, and social media great is that it's easy to opt-in and opt-out.

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NTEN

SEPTEMBER 24, 2009

Supporters need a designated space to read about your cause, perhaps leave comments and give donations. Also, turn supporters into advocates by asking them to post links to your campaign on their Facebook or Twitter pages. Use Offline Channels to Drive Online Action. Develop an Integrated Campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2009

Push out quality content without fail and participate in social channels. Make it easy for people to give online and offline while also showing people how you are using their money. Reach new supporters, donors and volunteers – Respond to EVERY comment you get on your blog without fail. Make sure to categorize them together.

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Tech Soup

FEBRUARY 12, 2016

Blog posts will be longer pieces, whereas Facebook posts will be much shorter. Whatever you choose, the link should go to your website or social media channels. Not only should the members of your audience be able to share your content with the click of a button, they should also be able to add their own comments to what they share.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Social Fundraising: Leveraging On and Offline Connections.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

How Networked Nonprofits Use Facebook Smart.ly. My Facebook page is a focus group or channel for research. This post summarizes the knowledge shared by many nonprofit folks on how to use Facebook effectively. 1: Create a Facebook culture inside your organization. Organizational and Community Facebook Guidelines.

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Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic. A number of basic metrics like number of Twitter followers or Facebook “likes” are not truly actionable.

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Nonprofit Tech for Good

MAY 18, 2013

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2009

I'm An Embedded Free Agent Fundraiser My most recent social media fundraising experiment was a birthday campaign that raised $6225 from 161 donors using Facebook Causes Birthday application to benefit the non profit organization, The Sharing Foundation. I hope Facebook Causes makes the ask a little bit more flexible.

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Nonprofit Tech for Good

MAY 18, 2013

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

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Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail.

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Care2

MAY 15, 2009

Email is a critical channel. Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more.

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Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail.

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Digital Communication Tips Virtual 52

Care2

MAY 29, 2009

The economy is hitting most of us pretty hard in all channels,” said Jennifer Donahue, Deputy Director of Membership and Development for NARAL. Receive monthly updates 14 Comments | by Share Article in Direct Mail , Online Fundraising Reader Comments (14) This is a very interesting article and your points are definitely valid.

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NetWits

OCTOBER 18, 2011

Food for the Poor is the most talkative organization on Facebook, and has posted 220 posts over the course of 2 months. The organization with the highest net income, the YMCA, only posted 19 times to Facebook in 2 months, but has over 24,000 Fans. Over 90% of nonprofits use at least one social media channel.

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