Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

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Get Fully Funded

AUGUST 14, 2023

It’s an online-fundraising-friendly environment out there, with everything from donate buttons for your Facebook page to crowdfunding sites that leverage the power of relationships. You can create and run an online campaign to support an offline appeal or an event. But it’s not a “build it and they will come” situation.

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NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? If you're only focused on one aspect, you may be missing Facebook's larger value. In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes.

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ROI Facebook Advocacy Social Media 94

Tech Soup

JULY 19, 2017

In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share. I ask folks to not write their name on the card, but see below for options. Content Creation. On the card, write a short (preferably one sentence) social media update.

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Exercise Social Media Offline Content 55

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Direct Marketing Direct marketing involves direct communication with potential supporters either offline or online. Digital marketing is comprised of various channels that involve their own strategies.

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NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. Increase Communication Effectiveness Through Multi-channel Marketing.

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Tech Soup

MAY 9, 2011

And if you'd like to take it offline, and live in the San Francisco Bay Area, come by one of our monthly San Francisco Online Community Meetup events. In addition to the numerous technology products and how-tos we make available, we've created digital content designed to help you and your organization. SlideShare. Del.icio.us.

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Care2

JANUARY 24, 2013

Say good bye to "online fundraising" and "offline fundraising," there is only fundraising. Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. Finding out which people on your email list are on Facebook (without annoying them).

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Amy Sample Ward

SEPTEMBER 18, 2012

—– Who are you friends with on Facebook? The responses lean towards a reality in which our online presence is just as diverse as our offline personalities – people are connecting with a mix of others on difference platforms. You don’t have to mix your channels!

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NetWits

JUNE 23, 2011

1) A multi-channel approach to engagement. Multi-Channel Engagement. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. Social Media: If you don’t have time for Facebook and Twitter… you need an intern! 2) A strong communication strategy.

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Kindful

APRIL 28, 2021

Put simply, a hybrid fundraising event simultaneously or asynchronously combines offline and online experiences. Simply live-streaming your in-person event technically qualifies, but a stellar hybrid experience is one that is multi-channel and interactive. What is a hybrid fundraising event?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. The latter is especially important for virtual events.

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CauseVox

AUGUST 10, 2021

Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline.

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The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Custom reports offer a real-time picture of your supporters across all channels. Use a powerful Facebook Ads integration.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. They are trying to figure out how it is different from Twitter and Facebook. Just tell me how to use it.

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DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Channel preference (social media vs. email). Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. Identify your distribution channels.

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Marketing Social Media Nonprofit Integration 52

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So we start with the industry-wide best practices: How many people like you on Facebook? How many should?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. Since many policy makers (or their staff) may be monitoring social channels, it is another benefit. If other leaders in your field are using social channels, your CEO can easily connect for leadership conversations.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. For the event, I used the Facebook Insights, Rowfeeder, and Storify. Approximately 85% of the donations were converted from my personal profile on Facebook. Fundraiser.

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Amy Sample Ward

NOVEMBER 23, 2011

. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. One of the core principles in community engagement is to use the tools your community is using. Apples and Oranges.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2012

Multi-Channel Fundraising = Optimism. As you can see, nonprofits that implement fundraising strategies that include multiple channels have a lot more confidence in their ability to raise the funds they need to deliver on their mission. Telephone, events, Facebook, Twitter, direct mail, website, mobile, in person, peer-to-peer , etc.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

You shouldn’t try to make your Facebook page or email newsletter look just like your website, but they should match enough that we can tell they represent the same organization. Step 2: Share Across Channels. You want to share the same basic message across all channels, but you’ll often vary the specific call to actions.

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Tech Soup

SEPTEMBER 5, 2012

Community managers foster relationships with customers and build community on an organization’s available channels. Is one channel good enough for building and managing online community? Is one channel good enough for building and managing online community? It is the end of the age of one channel.

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Connection Cafe

MARCH 4, 2019

Here is a short list of innovations that happened after online giving began in 1999: Airbnb, Android, Bitcoin, Chrome, Dropbox, Etsy, Facebook, Github, Hashtags, iPod, iPhone, iPad, jQuery, Kindle, LinkedIn, MySpace, Netflix, Oculus Rift, Pinterest, Reddit, Slack, Tesla, Twitter, USB Flash Drive, Venmo, Wii, Xbox, YouTube, and the Zettabyte.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family.

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Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. But that doesn’t mean analog channels aren’t valuable! In fact, reaching out to your community offline can help you stand out from the hundreds of digital-only marketing campaigns your donors receive.

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NonProfit Hub

MARCH 12, 2019

You should also be promoting your newsletter on all possible channels. That means… -Tweets and Facebook posts. Offline connections. Promos in your other emails (in the form of the copy itself, a banner ad at the bottom, etc.). Ads in your print publication, if you have one. Other website ads.

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NTEN

DECEMBER 11, 2012

She'll be managing our social channels - including Twitter, Facebook, LinkedIn, and Google+, and GOOD - as well as supporting Tech Club leaders and generally making sure NTEN's community programs always amp up the awesome. She's a problem solver and network builder passionate about connecting with people both on and offline.

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Amy Sample Ward

APRIL 8, 2011

" The US will use Twitter and Facebook to issue terror alerts – "The U.S. government is working on a new warning system to replace their oft criticized five-color coded terror index, and according to a new document obtained by The Associated Press, they're turning to Facebook and Twitter."

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Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. The stories are told in the best way for the platform or what we called “optimized” and the narrative is aligned. It is also important to learn how to experiment telling your story in new and emerging channels. A multi-screen world. Stories are social.

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Learning Donor Online Fundraising 86

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Blog: taprootfoundation.org/blog.

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NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2013

As many of you may know from following me on social media channels, my father, Earl Kanter MD, passed away this week. To honor my Dad’s memory and his love of the ocean, I am organizing a virtual “Paddle out” on Twitter and Facebook #OceanLoveEarl on July 3, 2013. People cope with grief in different ways.

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CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter. Virtual Gala Fundraiser. Live-Streaming.

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Care2

AUGUST 21, 2012

Who are you friends with on Facebook? The responses lean towards a reality in which our online presence is just as diverse as our offline personalities - people are connecting with a mix of others on difference platforms. Do you care who sees where you check in on FourSquare? Are you mixing your personal and professional self online?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon, Author of Facebook Marketing for Dummies and blogger at www.johnhaydon.com. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? Pitman , author of the Ask Without Fear! Happy Friday!

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