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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it's a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Let's Raise a Brand!

Cancer 226
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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Organization: Pancreatic Cancer Action Network. Facebook has been a highly effective tool and is the strongest in communicating the message of the Pancreatic Cancer Action Network, but also allows people to connect and offer support to each other. Organization Size: Medium. Name: Allison Nassour. Title: Social Media Manager.

Cancer 213
professionals

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it’s a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. It’s a statement.

Cancer 100
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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. Best practices of what makes for an effective email continue to evolve. Digital marketing professionals recommend practicing what they call good list hygiene to prevent this from happening. The underlying analytics were impressive.

Test 52
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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

It paints a complete picture of the people you serve and the opportunities they can capitalize on with some help from within their community. Ensuring you have access to the photos and stories you need to paint the full picture. The building blocks you use—stories and pictures—must be authentic, resonant, and relevant to your donors.

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Honoring vs Celebrating Mother’s & Father’s Day

Whole Whale

It is even more important for organizations that deal with causes like Cancer and other diseases to be particularly sensitive to this issue. To make this more practical here are some ways to rephrase potentially triggering calls-to-action: Instead of : “Donate to celebrate your Mom this holiday”.

Celebrate 105
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Artificial Intelligence: The Hotdog Conundrum

sgEngage

He begins by taking a picture of a hot dog, which the app correctly identifies. The twist comes just a few moments later when Jian Yang takes a picture of a pizza slice: “not hot dog.” But what if it wasn’t a hot dog that Jian Yang’s app identified—but breast cancer indicators on an MRI reading? His housemates are crestfallen.