Community Is Better than Cute Cats: How to Raise Money for Your Unsexy, but Important, Cause
NTEN
JUNE 14, 2011
Susan Gordon, Director of Nonprofit Services, Causes. Even if the mission of your nonprofit doesn't have anything to do with adorable cats or precious babies, you can still raise money using social media. If they don't hear from you in months and then you pop up and ask for money, your community won't be likely to respond.
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