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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

It’s one way to get inside the minds of people who use Candid’s GuideStar to discover organizations aligned with their values. Here we provide a snapshot of what’s been trending. Looking at top queries month by month can help identify trends among and within certain types of profiles during specific time periods.

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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Analyze Performance. Online Tracking.

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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

These decreases continue the post-COVID trends, leaving many fundraisers to wonder when they’ll bottom out. The new FEP report compares overall philanthropic giving trends in 2022 and 2023. We’re sharing noteworthy takeaways and trends, as well as five strategies to focus on. Still, it’s a concerning trend.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

At a time when higher education is facing public funding cuts, changing demographics and a challenging student debt environment, institutions are facing an uphill battle to sustain enrollments and stay relevant. Organizations are having to remind members that discourse should always be civil and open-minded.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This will involve processing data to identify behaviors, preferences, and demographics that can refine your targeting strategy. The AI can then suggest channels that resonate with your goals, considering trends and audience preferences. This will involve considering current trends and the potential effectiveness of each channel.

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AI at Candid: Powering technology to support the sector’s lasting success

Candid

Generative AI products, such as ChatGPT, are examples of a branch of AI called machine learning, which is concerned with learning from data to surface trends and predictions. In this blog, I will first explain how Candid currently harnesses the power of AI technologies in our data and tools. Making it easier to attract donors online.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Demographic and personal information. Start testing your outreach plans. Get a head start on prospect research. Wealth indicators.