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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Analyze Performance. Online Tracking.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

At a time when higher education is facing public funding cuts, changing demographics and a challenging student debt environment, institutions are facing an uphill battle to sustain enrollments and stay relevant. Organizations are having to remind members that discourse should always be civil and open-minded.

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Maximizing Admissions Checklists for Successful Enrollment

sgEngage

After each event, we emailed a thank you before they even left the parking lot to keep our school top of mind. We also began creating “success profiles” based upon multiple checklist items and analyzing these against the demographic data—test scores, gender, entering grade, sending school, zip codes, etc. You can, too.

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Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. The best part is that you already have access to a major part of the solution – your data! Customer segmentation is another helpful approach to consider.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. For example, you can target based on location, demographic information, user behavior, and interests.

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Uncorking the Success to Fundraising with Wine

Greater Giving

Some fun event themes/ideas include: Host an Intimate Tasting Event Partner with a local winemaker(s) or retail shops to host an intimate tasting event for your top supporters, or as an avenue to reach a new demographic. Building Wine Auction Packages (for any event) Note: Keep in mind outdoor events with hot temps!