Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. One technique I use to get insights from my social media data is to do an analytics Rorschach Test.

Audience 107

Audience Social Media Content Media 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

Each month, we go deep into a practice step – both on the individual practitioner level as well as the organizational practice level. As the facilitator and SME, I provide some content, but participants do a lot of sharing and presenting as well. This helps spread good practices.

Social Media 112

Social Media Metrics Media Measure 112

AccelEvents

JULY 28, 2021

It is not necessary that all content be aimed at meshing the audiences. Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. . 4 Ideas for Hybrid Events.

Ideas 98

Ideas Metrics Virtual Hosting 98

NonProfit Hub

FEBRUARY 4, 2021

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. Finding the right social media platform will allow you to create content that hits the mark. Start Working on Content Plan. Make a content plan based on the specifics of each platform.

Marketing 88

Marketing Create Nonprofit Platform 88

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. But shouldn’t dashboards be designed by data scientists and graphic designers?

Design 99

Design Marketing Metrics Measure 99

AccelEvents

JULY 23, 2021

Consider implementing event gamification to elevate the attendee experience, create memorable experiences, and drive engagement with both the content and other attendees. . By failing to use these techniques, you lose out on critical tools and mechanisms for capturing leads and harnessing their buying interest. .

Marketing 119

Marketing Strategy Guide Sponsor 119

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own. tags: blogging nptech ).   In that post, he describes one technique - make yourself a public case study.  tags: webcontent content ).    What a combination!  

Digg 88

Digg ROI Twitter Slides 88

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. Use Free Event Promotion Tactics.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

On June 25, 2009, I announced on my blog that I was five days away from a cross-country move and knew it would disrupt my routine, including my blogging routine. I didn't want the stress of writing posts or the stress of having a blog go dark and disappoint loyal readers. I've even lived blogged my vacations.

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. That statement guides how I engage and what content I share. This is multi-step process looking at your web site content, events, and social media properties.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

One of the successes was how most participants are learning to balance the strategic with the spontaneous of social media as described in this blog post. Use of counting metrics. Support national partner Facebook chats, blog carnivals, and other networked advocacy activities. Social media content mirrors other channels.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication. Cognitive load management: ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques.

Skills 108

Skills Facebook Literacy Metrics 108

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Success Metrics for Your Social Fundraising Plan.

ROI 50

ROI Widget Metrics Cambodia 50

Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. Did they watch a video, or read a blog post? Which visits lead to engagement?

FAQ 57

FAQ Organization Analytics Google 57

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2011

Earlier this week, I wrote a guest post over at FrogLoop blog about Five Social Media Books , although not everyone liked the post. I’ve been curating resources on training techniques and capacity building over at scoop.it The model balances content, learning design, and participants. Photo By h.koppdelaney.

Skills 105

Skills Network Technique Evaluation 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. Encourages social content creation from network.

Conservancy 107

Conservancy Contest Examples Congo 107

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the research. Here’s what I learned: After Hours Posting. Repeat the Proven Stuff.

Research 128

Research Facebook Test Studies 128

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 22, 2016

Why else would everyone call her The Queen of Metrics! Katie’s e-books also come with a “Lifetime Content Warranty.” ” That means as new tools and techniques become available, she updates the material and you get revised content at no charge. Purchase your copy right now !

Measure 50

Measure eBook Chart Technique 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

This blog post is a roundup of the face-to-face we had last week in Houston to share some of the amazing lessons learned and some reflections. Content Curation Primer. I presented an overview on content curation why important, a framework, and introduced some new curation tools – scoop.it Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Edgerank is algorithm that measures content on Facebook – and since it is a mathematical equation – definitions can get geeky and complex. A popular piece of content will stay for a longer period of time in the News Feed of your fans. Edgerank Is To Facebook As Pagerank is to Google. Measuring Your Edgerank Score.

Measure 100

Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. We are working very closely with V.S. Anupam Shukla and Ms.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Curates content to capture attention from their network in an age of information overload.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. 5: Make sure your content has a social life.

Social Media 115

Social Media Media Social San Jose 115

ASU Lodestar Center

MAY 20, 2016

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. Join the open source culture.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Gyrus

NOVEMBER 3, 2016

As an admitted Cleveland Indians fan and gracious World Series loser, I thought long and hard about how I could somehow link America’s Pastime to this unique blog. As per the reporting and analytics portion of this blog, learning and development programs everywhere are benefitting from the addition of better reporting practices.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. How To Marry Social Media with Fundraising. View more presentations from Beth Kanter.

Community 109

Community Giving Fundraising Contest 109

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! Personalized emails.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

This has some implications for your marketing strategy and there are compelling reasons to incorporate visual content creation. ” There’s where I discovered a new passion – data visualization techniques for sense-making. … Read More 3: An Infographic – Yes or No? ” 5: Use Best Practices.

Blended 136

Blended Measure Chapter Picture 136

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Content is king. Some points and examples we shared in response to questions: Fundraisers need to be experts in transmedia storytelling techniques and exploring new possibilities for sharing stories. I also discussed the importance of laying out the supporter journey and having metrics to understand and improve conversion rates.

Learning 86

Learning Donor Online Fundraising 86

Connection Cafe

DECEMBER 15, 2017

Hone in on the ones where your supporters are and where they are most likely to engage with your content. Think about the type of content you have to share and which social channels are most appropriate for that type of content. WordPress, Tumblr, and Medium are for blogging and publishing networks.

Social Media 29

Social Media Digital Life Media 29

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The morning had two segments, beginning with content and small group exercises on several themes from the Networked Nonprofit including culture change , transparency , and simplicity. Geoff Livingston did a great job at live blogging the first section in the morning. The Colorado Trust blog has notes here.). Some Reflections.

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

Many in the audience were colleagues that I have met through my blog over years and have helped me with Cambodian fundraising, like Roger Carr. Her blog is a must-read and I hope someday that she writes a book. Wendy has let me shadow her work for the past five years and share her wisdom in many blog posts.

Practice 94

Practice Free Share Reflection 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

I’ve been remiss in summarizing some of the nuggets out here on the blog, so here goes. Techniques for More Engagement. What I learned is that “drive by&# analysis of metrics is really a waste of time. You need to grab the month’s worth of measures and look at them against your content.

Social Media 104

Social Media Fun Experiment Media 104