M+R

MARCH 11, 2024

Sign up for Scout Quest and get more info on the website here ! P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Have a question? Just not sure? Email us here !

Mail 73

Mail Results Benchmark United States 73

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Define your metrics of success. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

Practice 239

Practice Fundraising Guide Channel 239

EveryAction

JULY 12, 2023

You’d likely decide to visit websites to do some research, which means you probably now have some ads following you around. updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns.

Channel 224

Channel Work Fundraising Movie 224

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Learning 81

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Bloomerang

AUGUST 16, 2021

How many people attempted to make a donation on your website but left the site before they completed their transaction? Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Do you know what topics people care about? Track your own data.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 72

Time Metrics Analytics Adopt 72

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

The Storytelling Non-profit

JANUARY 24, 2022

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further. For this example, I used clicks to the website and program sign ups.

ROI 67

ROI Storytelling Measure Story 67

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Eric Jacobsen Blog

FEBRUARY 5, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. And it links you to a website where you alone or in a group can supplement your reading with some interactive exercises and resources.

Skills 92

Skills Learning Knowledge Leadership 92

NTEN

JULY 3, 2012

[This is part one of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. You can download the complete report for free here.] now you have 0.25 more tech staff!).

Benchmark 85

Benchmark Technology Nonprofit Survey 85

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Forum One

JUNE 9, 2023

This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories. Forum One helped the AARP Livability Index meet the needs of their audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide.

Award 71

Award Colorado Washington Wisconsin 71

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Care2

MAY 16, 2011

During Care2's latest webinar Your Website Doesn't Matter , Why Email Still Rules Online Fundraising panelists Lauren Miller of Blue State Digital and Dionna Humphrey of Greenpeace USA discussed tactics they have used to engage their email list and turn prospects into donors. Then make adjustments based on your own metrics.

Websites 66

Websites Rate Test Benchmark 66

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

sgEngage

JANUARY 16, 2024

Enrich your storytelling with inspiring, high-quality images anywhere you connect with donors: your website, social media posts, emails, donation forms, and text campaigns. According to the 2022 Blackbaud Luminate Online Benchmark Report , the annual value of a sustainer is four times greater than a one-time donor.

Effective 76

Effective Tips Fundraising Blackbaud 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Implement these additional strategies to make donating as easy as possible: Audit your website. Your website. Offers accountability.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Classy

AUGUST 19, 2021

Nonprofits will now have the option to embed a checkout form directly on their website, streamlining a supporter’s checkout journey while donating online and increasing conversion. . Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations. Embedded Checkout. Recurring Giving.

Product 52

Product Design San Diego Management 52

Whole Whale

SEPTEMBER 3, 2021

Users that pay for Apple’s iCloud service will have additional privacy options including the ability to give websites a “fake” email address and have the emails forwarded to their real one. Benchmark Data Now. Masked Emails. Basically, the user will still get your emails but you won’t have their real email address in your database. .

email 104

email Marketing Test Mail 104

Care2

MAY 19, 2014

There''s a connection between donations and e-commerce as the the highest priority investment (51%) and an updated website as the most desired addition (34%) for 2014. The more user-friendly and intuitive your website, the more likely people are to engage with your e-commerce.

Digital 73

Digital Money Mobile Benchmark 73

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Some pr professionals agree.

Metrics 50

Metrics Technorati Measure Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

3rd Sector Labs

APRIL 23, 2014

We definitely recommend using social media logins to your website as a convenience option for your constituents. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. What tools do you recommend?

Data 133

Data Management Rate Benchmark 133

Classy

JULY 28, 2021

Ensure your website and campaigns are mobile-friendly to capture donations from band new donors. If you get inspired to switch up fundraising to meet your year-end goals, take our free Benchmark Assessment. Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see.

Experiment 93

Experiment Donation Ideas Create 93

Whole Whale

JANUARY 28, 2023

Redirect the download URL for the feed episodes through our website triggering a Google Analytics event. None of these tools gives us 100% accuracy on our listeners, rather a benchmark to try to build on. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how?

Podcast 52

Podcast Measure Feeds Plugin 52

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

NetWits

NOVEMBER 11, 2010

Remember, if you’ve got more to say you can always provide links to content on your website. Not even a link to their website. Second , use the tool correctly so you can both capture the metrics you need and use the data to make educated decisions about what to do next. Third , get into the habit of reviewing the metrics.

email 212

email Profit Registration Review 212

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

Care2

SEPTEMBER 30, 2014

The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. There are two main ways nonprofits can build lists: Organic Cultivation: via your own website, events, social networking sites, direct mail, etc. Out of 151 nonprofits, only 24 of them scored 76% or above.

Studies 78

Studies Online Fundraising Nonprofit 78

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. QUESTION: Where can I get benchmarks for retention by sector? We’ll post them on our website. Top 40% are committed, middle 30% casual, and bottom 30% episodic.

Retention 148

Retention Donor Data Advice 148

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31