Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. It’s typically the first step in our User Research phase, providing a good overview of the visitors to a nonprofit website and how they behave on the site. To establish benchmarks for measuring success of our design efforts.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

JULY 18, 2011

people are coming to your website and how they behave when they get. In its default state, Google Analytics tracks all activity on your website. You might find that employees or volunteers at your organization use your website frequently throughout the day. Google that you can add to your site to give you information about how.

Analytics 48

Analytics Google Profile Metrics 48

Connection Cafe

MAY 22, 2013

Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? Gather information and resources – Benchmarks and tips are a great start. Analyze the data – Once again, Google makes it easy.

Technique 44

Technique Analytics Google Test 44

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Other metrics we look at include: What are our sign-ups for our newsletter? Allan assumes two points here.

Stats 100

Stats Web Statistics NTEN 100

The Modern Nonprofit

FEBRUARY 20, 2024

Estimated Reading Time: 6 minutes The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact A website serves as the digital face and gateway for any nonprofit organization. Organic traffic refers to visitors who find your website via unpaid search results, mainly through search engines like Google.

Websites 59

Websites Guide Impact Metrics 59

Neon CRM

MAY 31, 2023

Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? This is an area where your nonprofit’s website will be of critical importance. Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Social Media Another important channel for donor communication is social media.

Management 52

Management Donor Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. I don't think this metric has any meaning in isolation.

Reflection 50

Reflection Measure Technorati ROI 50

Bloomerang

NOVEMBER 13, 2021

And all kinds of information on our website, you can watch videos, get a really good sense of what we have to offer. ” “Well, we went to the city website and that was about how many people that they said,” you know, “they said 25,000 to 30,000 and we assumed that a portion came by our table. Sample metrics.

Report 82

Report Measure Process Impact 82

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Benchmark Studies and Examples. In the US, there are several terrific benchmark studies of nonprofits and technology , including some on social networking but these are focused mostly on US nonprofits. I spent some time searching for similar studies or compilations for international organizations as well as some specific examples.

Policy 103

Policy Social Media International News 103

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results. The truth of the matter is that I failed third-grade long division.

Analytics 33

Analytics Data Analysis Metrics 33