Nonprofit Tech for Good

MARCH 20, 2024

M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ M+R Benchmarks ] 30% of all online giving occurs in December and 10% occurs in the last three days of the year.

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Statistics Online Fundraising Benchmark 225

M+R

JULY 6, 2021

The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Related Links: 2021 Benchmarks UK FAQ.

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Benchmark Headline FAQ Rate 97

Nonprofit Tech for Good

MAY 7, 2024

HootSuite ] By 2027, Facebook will reach 75% of the world’s population and is currently the world’s third most trafficked website after Google and YouTube. Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Facebook Facebook has 3.05 Similarweb ] 61.7% Similarweb ] 61.7%

Social Media 175

Social Media Statistics Media Social 175

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

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Benchmark Analysis Aggregator Advocacy 88

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . 2020 M+R Benchmarks Study—A Data Odyssey: The Recording.

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Benchmark Hunger Headline FAQ 77

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. We’d like to invite you to come along by participating in our upcoming 2022 M+R Benchmarks. . The window to sign up as a Benchmarks participant is open NOW. Related Links: Benchmarks UK is here!

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Benchmark Data Map Help 98

M+R

APRIL 22, 2021

We are excited to report that the 2021 M+R Benchmarks Study is ready for you. Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. . 2021 Benchmarks UK FAQ. 2021 Benchmarks UK FAQ.

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Benchmark Studies Hunger FAQ 91

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? 1) Website traffic isn’t great—the quantity or quality. Give it a try!

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Websites Nonprofit Guidelines Phone 239

Tech Soup

FEBRUARY 4, 2022

Building a website can be costly, time-consuming, and a major strain on your organization's resources. However, there's no question that a well-designed website is an essential asset for your growing nonprofit.

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Design Websites Develop Benchmark 77

Get Fully Funded

OCTOBER 31, 2022

The holidays are coming soon and that means you need to be ready to make the most of it, starting with getting your nonprofit website spiffed up, donor friendly, and ready to receive donations. But, if you’re like most people, you haven’t looked at your website in a while. So, what exactly does an optimized website look like?

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Websites Giving Donation Nonprofit 89

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

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Benchmark Report Online NTC 116

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. How to launch and maintain an email marketing strategy that consistently engages donors and supporters.

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New Zealand United Kingdom Communication Practice 214

Nonprofit Tech for Good

APRIL 14, 2021

Benchmarks Study 2020 :: Download. 2019 Email Deliverability Benchmarks Study :: Download. Survey questions cover website and email communications, online fundraising tools, social media, and productivity and security software. Why America Gives 2020 :: Download. Published by Classy. Giving USA 2020 :: Download.

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Report Digital South Africa Marketing 342

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. As we consider what makes a website successful, here are four things we believe are absolutely essential for your next website redesign. Decide what will change based on user segmentation and where this will occur on the website.

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Websites Change Management Digital Government 60

Nonprofit Tech for Good

APRIL 29, 2020

Benchmarks Study 2020 :: Download. 2019 Email Deliverability Benchmarks Study :: Download. Published by the Lily Family School of Philanthropy. 2020 Nonprofit Trends Report :: Download. Published by Salesforce. Published by M+R. 2019 Charitable Giving Report :: Download. Published by the Blackbaud Institute. Published by EveryAction.

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Research Report Digital Marketing 332

M+R

MARCH 11, 2024

Sign up for Scout Quest and get more info on the website here ! P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Have a question? Just not sure? Email us here !

Mail 74

Mail Results Benchmark United States 74

.orgSource

APRIL 22, 2024

Yes, your new website will launch on a certain date. This concept can be applied to everything from creating a website to developing a practice marketing manual for members. Integrate Vision, People, and Process Clearly articulate your shared vision for the organization and identify benchmarks for success.

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Associations Trend Technology Attitude 221

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. There are many things to consider when planning a website redesign. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Nonprofit Tech for Good

APRIL 15, 2020

Having a mobile-compatible website is now a standard best practice and that is especially true for your nonprofit’s donation pages. 1) Ensure that your donation page(s) have the same branding as your website. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report.

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Practice Donation Paypal Badge 363

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Online revenue growth has plateaued. Social media fundraisers are making a dent.

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Benchmark Digital Report Learning 81

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

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Twitter Practice Social Media Nonprofit 343

EveryAction

JULY 12, 2023

You’d likely decide to visit websites to do some research, which means you probably now have some ads following you around. The TV might be on, but people are probably also on their phones, checking email or getting a text message or reading a website.

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Channel Work Fundraising Movie 224

Nonprofit Tech for Good

JUNE 1, 2021

4) 25% use email subscribe pop-ups on their website. Some nonprofits fear adding an email subscribe pop-up to their website will annoy their website visitors, but that fear can prevent your organization from using a very powerful means to grow your email list. 7) 68% of nonprofits send email fundraising appeals quarterly.

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email Marketing Data Digital 331

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Online Advocacy.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. With Journity you can manage pop-ups and embed content directly inline with the rest of your website.

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Metrics Digital Marketing Retention 301

Tech Soup

AUGUST 29, 2013

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

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Benchmark Library Generation Impact 58

Nonprofit Tech for Good

JULY 21, 2019

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). M+R Benchmarks Report ).

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Stats Social Media NGO Media 279

Nonprofit Tech for Good

DECEMBER 4, 2021

In March of 2021, Meta announced that their Charitable Giving Tools had raised $5 billion for nonprofits worldwide since their launch in 2016 with the vast majority of that $5 billion has been raised by individuals creating Facebook Fundraisers to support their favorite nonprofits, according to the M+R Benchmarks Report.

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Feeds Fundraising Nonprofit Facebook 330

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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Benchmark Studies Money Raise 70

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Benchmark Digital Trend Report 62

Nonprofit Tech for Good

FEBRUARY 24, 2010

If your nonprofit is experimenting with text-to-give, text alerts and/or smartphone Apps (or planning to), then launching a mobile website is something your organization should seriously consider. Related Links: 10 Nonprofit Mobile Websites. Nonprofit Text Messaging Benchmarks 2010. Nonprofit Text Messaging Benchmarks 2010.

Mobile 203

Mobile Websites United States Nonprofit 203

NetWits

APRIL 26, 2012

A report released earlier this year by the UK User Experience Agency Nomensa indicated 47% of people who visit a website intending to make a online donation give up before completing the process. Getting visitors to your website is only half the battle. How frustrating. Which leads me to the main point of this post.

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Websites Online Donor Cancer 207

Whole Whale

MAY 2, 2024

Writing meta descriptions for main pages on your website is another good task that will help indexing of a website. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. This is especially easy if WordPress or another simple CMS is being used.

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International Program Ideas Data 98

Bloomerang

MAY 20, 2024

Effortlessly monitor, analyze, and act with all your critical data at your fingertips Did you know: A study by Dynamic Benchmarking and Kaiser Insights found that implementing a member engagement plan led to a 6 – 12% increase in membership renewals. See what’s happening across your nonprofit using an intuitive all-in-one dashboard.

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Management Profile Analytics Track 116

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

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Practice Fundraising Guide Channel 235

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

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Project Open Data NGO 278

Nonprofit Tech for Good

DECEMBER 8, 2021

Quarterly Impact Reports enhance your website, email, and social media content strategy. Impact reports should be hosted on a landing page on your website. Impact reports can be PDFs hosted on your website or text embedded on your landing page. M+R Benchmarks Report. Add an email opt-in pop-up to your website.

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Trend Digital Marketing Fundraising 308