Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). However, when it comes to analyzing the impact of their videos, 76% of the respondents either don’t know how it’s measured or they only track it anecdotally.

Benchmark 120

Benchmark Video Practice Measure 120

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data. Same as above.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

MARCH 27, 2024

Change organizational culture to impact the bottom line Know thyself. Your organization needs to reach its fundraising goals, so use an innovation mindset to start small with new initiatives, track outcomes, and to use agility to build off successes.

Philanthropy 84

Philanthropy Strategy Fundraising Indiana 84

EveryAction

MAY 2, 2023

No matter how your nonprofit organization is making change in the world, it’s impacted by others’ decisions, whether those decisions come from local and national legislators, corporations, institutions, or others who hold power and shape the way we live our lives. Ready to take the next step with your advocacy program?

Advocacy 222

Advocacy Action Support Help 222

Amy Sample Ward

DECEMBER 22, 2011

Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ]. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. Databases - Nonprofits can use these tools to track data in real time and report on results.

Measure 143

Measure Issue Impact Method 143

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020). Open Data Project Language Sponsors.

email 334

email Marketing Data Digital 334

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92

Online Fundraising Benchmark Adwords 92

EveryAction

JANUARY 11, 2023

Meeting these three milestones before the end of the month will get your grassroots team back on track just in time to launch your 2023 campaigns. They will provide the air cover for your more impactful actions. As Twain noted, if your organization was standing still during this period of uncertainty, then you may have fallen behind.

Advocacy 198

Advocacy Volunteer Analysis Action 198

Nonprofit Tech for Good

DECEMBER 8, 2021

2) Write and distribute quarterly Impact Reports. . According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. Why Quarterly Impact Reports? Quarterly Impact Reports enhance your website, email, and social media content strategy.

Trend 323

Trend Digital Marketing Fundraising 323

Candid

JANUARY 4, 2023

In response to the simultaneous global pandemic and racial equity movement, philanthropy committed to act with urgency to better support nonprofit partners, as well as the people and communities hit hardest by the impacts of these dual events. Pledges were made to reduce barriers, shift power, and engage in more equitable funding practices.

Demographics 112

Demographics Fund Practice Data 112

Media Cause

MAY 8, 2023

One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup. Looking for more top advertising tips?

Tips 52

Tips Organization Channel Benchmark 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. MPP only pre-loads images (including that open tracking pixel!)

Mail 107

Mail Spam Rate email 107

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 105

Effective Demographics Philanthropy United States 105

Nimble AMS

AUGUST 25, 2021

Here are a couple of examples: Association industry research – Community Brands conducts frequent industry research studies to stay ahead of trends that are impacting associations. Benchmark Report: How Associations Can Prepare for Future Growth. Visibility.

Associations 123

Associations Industry Studies Benchmark 123

EveryAction

AUGUST 3, 2023

1,000 – $4,999) Recognition in annual report or website Invitation to exclusive events Subscription to a donor impact newsletter Silver level (e.g., While the perks and parameters can vary greatly from one organization to the next, here’s a sample major donor rubric: Bronze level (e.g.,

Strategy 177

Strategy Giving Fundraising Gift 177

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

email 104

email Marketing Test Mail 104

Neon CRM

NOVEMBER 17, 2023

Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark. Just remember to hang a sign that lists your social tags nearby.

Strategy 98

Strategy Measure Social Media Metrics 98

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

M+R

JUNE 5, 2023

The similarities end here because the potential scale of the reach and impact are incomparable. Infrastructure : you’ll still need some: staff to manage influencer relationships, ways to track and report on metrics — essentially what your digital program already does. Looking for benchmarks? We’ve got some Benchmarks.

Conservancy 80

Conservancy Influence Mail Headline 80

TechImpact

FEBRUARY 19, 2014

When considering making the switch, we here at Tech Impact feel it is important to answer each of the following 5 questions with a well thought out answer. What kind of information do you want to track? Without knowing what information you want to track, it will be like brining a dump truck of sand to fill a sandbox.

Tech 154

Tech Database Benchmark Nptech 154

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions. those KPIs.

Fundraising 83

Fundraising America United States Track 83

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Candid

FEBRUARY 6, 2024

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. We decided to develop a shared definition is for benchmarking only.

Data 59

Data Support Demographics Evaluation 59

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Nonprofits Source

OCTOBER 4, 2023

Have you ever wondered how to turn your corporate social responsibility (CSR) programs from well-intentioned efforts into strategic drivers of social impact? These solutions power workplace giving programs by helping to match contributions to nonprofits, track volunteer hours, and manage other company-wide philanthropic efforts.

Software 52

Software Business Guide Companies 52

Neon CRM

OCTOBER 23, 2023

One-off fundraisers have their time and place, but if you want to truly make an impact, it’s time to start thinking about major gifts. Major gifts are individual donations made to your organization that have a substantial impact on your operational budget. You can easily keep track of donors and transactions.

Gift 52

Gift Program Track Campaign 52

ASU Lodestar Center

NOVEMBER 28, 2017

Stakeholders should be asking how do we identify effective practices throughout the organization and how do we improve organizational effectiveness to achieve greater impact? What is considered effective should advance the organizations mission and goals to achieve greater impact.

Practice 40

Practice Effective Impact Evaluation 40

NTEN

DECEMBER 19, 2011

Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ]. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you're achieving that key outcome for impact.

Measure 81

Measure Issue Impact Method 81

Qgiv

SEPTEMBER 2, 2022

An expert in her field, Lori has several decades of experience working with some of the largest commercial and nonprofits in the world, but prefers to use analytics for the greater good by helping social good organizations make a bigger impact in the work that they do. Tracking new giving trends. Follow the Leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52

sgEngage

NOVEMBER 10, 2023

As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations. This data is important for donors to access for tax purposes.

Donation 52

Donation Blackbaud Retention Gift 52

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. Data showcases impact and lets us know how far off/on track we are. The ultimate benchmark, the one that really matters, is YOUR performance. Just between us, I’ve grown to love analytics.

Benchmark 20

Benchmark Online Analytics Beginner 20

Givinga

FEBRUARY 26, 2019

Corporate responsibility can be incredibly impactful for business performance and profits, but unfortunately, many CR efforts, especially when it comes to workplace giving, are still broad and poorly measured with little or no direct connection to business performance. But not every platform will make an impact.

Profit 45

Profit Software Benchmark Student 45

TechImpact

OCTOBER 10, 2013

Benchmarking. Keep track of future upgrades, department needs, and the allocation of resources. Nonprofits are surrounded by technology resources from sources like Tech Impact. The post 6 Strategies For The Post-Implementation Of Nonprofit Technology appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

Technology 138

Technology Strategy Adopt Industry 138

DNL OmniMedia

FEBRUARY 11, 2021

You can discover that early in the process and redirect your team toward more impactful actions. How changes to your program overall will impact your efforts. But, that’s significantly more difficult when gift officers aren’t interested in logging and tracking that data. Peer Benchmarking. Focused Prospecting.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

ROI 67

ROI Storytelling Measure Story 67

Top Nonprofits

AUGUST 17, 2021

Our friends at Good Scout Group , ( a social good consultancy that helps brands take smart, impactful and sustainable leaps in how they do greater good ) decided to find out by conducting research around those questions. America’s Checkout Charity Champions is a benchmark study conducted by Cause Marketing Forum.

Campaign 52

Campaign New Jersey Charity Social Media 52

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. They are behind the curve.

Benefit 64

Benefit Marketing Change Time 64